One of the first initiatives originating out of this partnership has been aptly dubbed a �SOS� (Seminar On Service) that will coincide with theHOFEX 2001 exhibition to be held at the Hong Kong Convention and Exhibition Centre from May 8-11. This first-of- a-kind-event is expected to attract Senior Hotel Executives from all corners of the globe who share the same vision and need �to do things better.� Its aim is to help senior executives inspire and motivate their staff so they all take part and enjoy in making this vision a reality. 

Providing service is an idea that is often taken for granted in the industry. One assumes it just happens but motivating an entire team to understand the value of service is a challenge for most.With SOS, Pertlink and CIC are tackling this problem head-on, which in many ways will be groundbreaking.Apart from the fact that a seminar of this scale has not been done in the past, both Pertlink and CIC also plan to hold a live Webcast of the event to give it a bigger audience.  

SOS is lining up world-class motivation speakers, who will work with the audience extolling the virtues of giving better service, and highlighting the potential rewards to be gained from doing so.  

Corporate Sponsors and government bodies as well as trade associations are
encouraged to participate. A percentage of the revenue earned from this seminar will
go into funding a project in an educational establishment to help enhance the so-called
people skills of their students.
 
Terence Ronson, Pertlink�s Managing Director said; �Let us not lose sight of the fact that this is a service industry, and providing quality service should be our primary focus. Just putting the best hardware into a hotel is a waste of time and money if you don�t have the right software.In this case, it�s called service. We�ve all heard the comment about hotels; �it�s a great place, but the service is lousy�. So, it�s now time tostep up to the plate and do something about it, and I�m thrilled to be working with CIC to bring this long overdue event to the business. Through our very special partnership, CIC will take care of the �people� side of the business, and their vast experience in training and service delivery is a wonderful asset to our rapidly expanding business.� 

Ronson adds most significantly, �We will not charge for attendance to the event, since we expect the costs to be covered through sponsorship from visionary companies who realize the potential and expect to directly benefit from increased tourism and satisfied guests.� 

Karl Derek John, Managing Director of Contacts International Consultants Ltd HK., said; �Partnering withPertlink allows me to work even more closely with the hospitality industry and make this event happen. Without doubt the hotel guest is suffering, and so is tourism, not just locally, but on a global basis. Someone needs to stand up and take action, and this very special partnership with Pertlink was formed allowing us to do just that � I�m very proud to be part of it, and I know a lot of people will benefit as a result!� 
 

Ronson in a recent release said; forming these kind of partnerships will revolutionise the way hospitality industry professionals think and conduct their business.He predicts the next few quarters will be interesting as he continues to forge more strategic alliances with those who share his vision of the future. WithPertlink, he hopes to turn this industry around by changing the way technology is regarded. 

Ronson says; �It�s a great challenge.The hospitality industry has traditionally been reluctant to accept and recognise the value of modern technology. Some say these technologies may erode their standard of personalised service.� 

But with partnerships like this one with Contacts International, the industry can re-think the way they operate. Ronson says, �A click into our website will give them access to a wide range of services.