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  Meristar Properties Networking Concierge Desks 
and Restaurant Reservation Books

 
SAN FRANCISCO, Calif. and WASHINGTON, DC. � (April 30, 2001) OpenTable, Inc. and MeriStar Hotels & Resorts (NYSE:  MMH) announced today that OpenTable has been selected as the exclusive provider of restaurant reservation and customer relationship management (CRM) solutions for MeriStar hotel properties nationwide. 

OpenTable is building end-to-end solutions at participating MeriStar locations that will consist of OpenTable electronic reservation books (ERBs) installed at restaurants throughout the property and access to a customized version of OpenTable�s concierge solution � OTConcierge � for the hotel�s front desk and corporate concierges. 

After thorough performance testing, OpenTable was selected to enable real-time Internet-based reservation queries and confirmations for participating MeriStar restaurants.  The company�s ERB automatically builds an expansive database for each restaurant that gathers customer information including guests� dining history and preferences, allergies, birthdays, anniversaries and much more.  This database information is used to enhance and personalize customer service, run reports on dining trends and patterns for better operational forecasting, and can be mined by the restaurant to conduct highly targeted on- and off-line marketing campaigns based on individual diner preferences. 

OTConcierge brings MeriStar guest concierges the ability to make and manage dining reservations electronically on behalf of current and future guests and communicate guest preferences and other information directly to the restaurant.  Concierges at participating MeriStar hotels have the ability to view and modify reservations made by other concierges at their hotel in order to easily provide hotel guests with the best possible service. 

�MeriStar Hotels & Resorts has tested the OpenTable solution in a number of our high traffic hotels and restaurants, and we�ve determined that their solutions provide significant value in terms of operational efficiencies and cost savings,� said Hoyt Bacon, executive vice president of sales & marketing at MeriStar.  �We are delighted to partner with OpenTable to help our restaurant and hotel staff provide the best possible service to our guests and to bring consumers the benefits of real-time reservations at our restaurants,� he said.

�We�re pleased to work with MeriStar to help them differentiate their hotels from their competitors� and build upon their reputation for superior guest service,� said Jeff Edwards, OpenTable�s CEO.  �OpenTable�s MeriStar solution will provide their restaurants with tools to increase customer loyalty and drive business, while enabling the hotel to encourage on-property dining and ensuring that their guests have the best possible experience.  We�re pleased that MeriStar recognizes the value inherent in utilizing technology to track and influence customer behavior and maximize revenue opportunities.� 

OpenTable, Inc. is the leading supplier of networked software applications to the hospitality industry.  The company�s solutions include industry-leading reservation management, customer relationship management (CRM), marketing, seating optimization and yield management solutions. 

MeriStar Hotels & Resorts operates 268 hospitality properties with more than 55,000 rooms in 36 states, the District of Columbia, Canada, Puerto Rico and the U.S. Virgin Islands, including 54 properties managed by Flagstone Hospitality Management, a subsidiary of MeriStar Hotels & Resorts. 

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Contact:
Regan Daniels
Director, Communications and Investor Relations
OpenTable, Inc.
[email protected]
www.opentable.com
www.meristar.com

Also See Starwood Determines OpenTable Streamlines Restaurant Operations / Jan 2001 
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 


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