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| ATLANTA (February 16, 2001) - Day Hospitality
Group opened 18 suites at its Fairfield Inn hotel in Midtown and officially
converts it to a Fairfield Inn and Suites by Marriott yesterday. The Fairfield
Inn & Suites marks the first of its brand in Georgia and the fifth
in the USA. Reflecting an increased interest in Midtown Atlanta,
investors poured more that half a million dollars into the existing Fairfield
Inn to renovate and upgrade it.
�Midtown Atlanta is a hot market,� said Peyton Day, chief executive of Day Hospitality Group, �and the Fairfield Inn and Suites occupies a prime location along the Peachtree corridor. By providing a cutting edge facility at affordable prices, we plan to take advantage of the opportunities.� During the past few months, the hotel engaged in a metamorphosis, matching that of its Midtown community. In February, after five years of success as a Fairfield Inn, the hotel converts to a Fairfield Inn & Suites. The designation reflects changes that include design, furniture, decoration and the renovation and expansion of some conventional rooms to suites. The original owners along with the dedicated DHG management and staff remain in place. �The addition of suites will meet a definite need in the market,� said General Manager David Goetsch. �Expanded amenities include desktop Internet access and updated phone systems. Hotel renovations include new carpet and wall coverings in the public areas, new furniture in the lobby and breakfast area, and an expanded exercise room.� Hotel Boasts Rich History Located at the north end of Midtown and at the
edge of the affluent Ansley Park residential area, the hotel boasts quite
a history. In the mid-sixties, nearly 40 years ago, investors developed
the property as the Midtown Plaza Hotel. After a decade, the hotel
underwent a renovation and reinvented itself as the Admiral Benbow Inn.
Subsequently, the hotel changed flags several times, becoming a Rodeway
Inn then a Quality Inn before reverting to a variation on its original
name, The Midtown Inn. As such, it functioned without a franchise
affiliation.
In mid-2000, the hotel�s owners invited DHG management to head the efforts to upgrade the facility and maximize its strategic position in the marketplace. Day Hospitality Group (DHG) is a full-scale management, development and consulting firm specializing in the select-service lodging segment of the hotel industry. A franchise partner of Marriott International, Inc., (NYSE/MAR), DHG operates five Fairfield Inn by Marriott properties in Midtown Atlanta, Alpharetta, Perimeter Center, Buckhead and Kennesaw, two TownePlace Suites hotels in Alpharetta and Kennesaw and two SpringHill Suites hotels in Alpharetta and Kennesaw. The company has Fairfield Inns in Charlotte, North Carolina and Macon, Georgia. The company also owns and manages the Hampton Inn at the Mall of Georgia. |
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Frederick W. Cerrone, CHA President Day Hospitality Group (770) 446-1500 |
| Also See | Day Hospitality Group Breaks Ground On Its 13th Hotel / Jan 2001 |
| Cailin Riddell GM at Day Hospitality's 12th Hotel, the SpringHill Suites-Kennesaw / Sept 2000 |
