The Philadelphia Inquirer has gone in to great detail of what certain ad agencies are doing to win the Greater Philadelphia Marketing Corp. two million dollar tourism advertising account. This is a must read for all of you involved with the handling of your hotel�s advertising dollars. The Oct. 20, 1996 article is titled �Before Marketing Product, Philadelphia Ad Agencies Must Market Themselves� and is written by Jane M. Von Bergen.

Many of us have Food and Beverage Personnel on our staffs who graduated from the prestigious Johnson Wales Culinary school based in Providence, Rhode Island. Peter Phipps describes in his Oct. 21, 1996 column in the Providence Journal-Bulletin what Johnson Wales is doing to stay competitive.

Salt Lake City is like many major cities that have more than one business/economic booster association. From time to time they step on each others toe. The Salt Lake City Convention and Visitors Bureau is in such a situation. The Oct. 21, 1996 Salt Lake Tribune has an interesting article by Jay Baltezore titled �Salt Lake City Business Groups Steer Major City Projects� that explains how that city�s booster associations work together or not together.

The very latest occupancy and rate trends from Chicago are available from the Oct. 21, 1996 Chicago Tribune article �Chicago Hotel Occupancy Rates Reach 30-Year High� by Barbara Sullivan.

Ever hear of FS/Tec? Well...it is also known as Food Service Technology and it is holding its first exhibition in Dallas this week. The �point of sale� phenomena continues to grow and according to the Dallas Morning News is the centerpoint of this weeks exhibition. Read Martin Zimmerman�s article �Restaurants Adopt Computer Systems to Boost Efficiency/Customer Service�.

Later...

[email protected]