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with Political Uncertainty |
Durham, N.H., Nov. 3, 2000 � Softened by presidential political uncertainty,
the November Lodging Executive�s Sentiment Index (LESI) reads at 71.7 according
to the latest impressions of lodging executives about the level of business
activity for the lodging industry. This LESI reading for November is lower
by 7.1 index points than the 78.8 reading in October. A LESI reading of
50+ indicates that the lodging industry is generally expanding; and below
50, the industry is generally declining. The distance from 50 is indicative
of the strength of the expansion or decline.
The executives' sentiment about current business conditions decreased to 80.0 from October�s reading of 88.5, though it still indicates expansion. Lodging activity is expanding with the present index showing some softening. Future components of the LESI indicate a trend of lower readings for two successive months. The Present Situation Index reads at 80.0 versus 88.5 in October and a 90.5 reading in September. The future Index for November also declined to 63.3 as compared to 69.2 for October and 73.8 for September. Construction of additional rooms for November is 83.3, somewhat lower than the expansion reported at 91.7 for October. The rooms reservation index declined to 63.3 for November than for October�s 75.0 reading, and it has taken a precipitous drop from the 81.0 Index reading in September and the 81.6 reading in August. For the rooms reservation index executives were asked what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months. From a base line of 50, the distance continues to suggest expansion for lodging business activity for the future. Sixty seven (67%) percent of the lodging executives rated the current
business as �good,� compared to seventy seven (77%) for October and eighty
one (81%) for September. The November reading indicates that thirty three
(33%) percent expect the business activity to be about the same in the
next twelve months as against thirty eight (38%) percent for this same
reading for October. ��from our perspective, we are optimistic not only
of our business environment, but also with our outlook for performance
and growth,� said a senior vice president of brand management from a well-known
lodging flag. LodgingForecast.com holds its executives� responses in strictest
confidence; only the final summary analysis is reported, and that summary
analysis encompasses upwards of 1.5 million hotel rooms.
About the Index Created by researchers at LodgingForecast.com, the LESI tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LESI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent all segments of the lodging industry. Following the Purchasing Managers Index method of tracking leading indicators, the LESI satisfies the need for real-time information for executive decision making in the lodging industry. The LESI is a leading indicator based on opinions of lodging executives. Under development since June 1999, the LESI is a diffusion index--a convenient summary measure showing the prevailing direction of change and the magnitude of change for the Lodging Industry. LodgingForecast.com is a division of the consulting firm evanjoeray, LLC which publishes several lodging related indicators each month. |
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Raymond J.Goodman, Jr. [email protected] (603) 868-7888 http://orbit.unh.edu/dhm http://www.lodgingForecast.com |