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KSL Recreation Selects AL&Z Advertising 
to Redesign PGA West� Web Site
PALM DESERT, Calif., Oct. 11, 2000 - AL&Z Advertising, based here, was recently selected by La Quinta, Calif.-based KSL Recreation Corporation to design and launch a new Web site for PGA WEST�, one of the nation�s premier golf-resort communities.

The Web site is designed to showcase the lifestyle of club membership and homeownership at PGA WEST�, known as �The Western Home of Golf in America�.�  The Web site will highlight PGA WEST� �s six championship golf courses, designed by five of golf�s top course designers, as well as the real estate offerings in the PGA WEST� community.

�We needed a Web site to support our brand as �The Western Home of Golf in America�,� said Jennifer Jenkins, membership director at PGA WEST�. �Our members are serious golfers who expect the best in private club living, and AL&Z has provided us with a Web site that accurately reflects the unsurpassed quality of golf, membership benefits and real estate offerings at PGA WEST�.�

The Web site allows potential members and homebuyers to view PGA WEST��s six championship golf courses� designed by golf legends such as Jack Nicklaus, Arnold Palmer, Tom Weiskopf, Pete Dye and Greg Norman �as well as the dramatic scenery and beauty of California�s Coachella Valley.  The Web site will showcase the real estate offerings within the PGA WEST� community, which include new luxury fairway homes from 15 Premier Builders, as well as resale homes and vacation rentals.

The Web site will also feature memorable PGA WEST� golf moments, including Lee Trevino�s hole-in-one on the 17th hole of the TPC Stadium Course at the 1988 Skins Game, and David Duval�s eagle on the 18th hole of the Arnold Palmer Private Course to win the 1999 Bob Hope Chrysler Classic with a record-tying round of 59.

�We are very excited to add a premier national brand such as PGA WEST� to our portfolio of high-end custom Web sites,� said Naz Sesi, CEO and co-founder of AL&Z Advertising.�  KSL Recreation Corporation is a great addition to the growing list of companies that recognize our expertise in Web site design, development and maintenance.�

In addition to the PGA WEST� Web site, AL&Z has also provided Web services for several other KSL Recreation Corporation Web sites. AL&Z has provided ongoing Web site maintenance for

  • La Quinta Resort & Club� (http://www.laquintaresort.com); 
  • Doral® Golf Resort and Spa (http://www.doralgolf.com); and 
  • Grand Wailea Resort Hotel & Spa� (http://www.grandwailea.com).  
AL&Z has also designed and developed comprehensive Web sites for La Quinta Resort Leasing (http://www.laquintaresortleasing.com) and KSL Real Estate Company (http://www.kslrealestate.com), which is scheduled for a November 1st launch.

AL&Z Advertising�AL&Z Advertising, founded in 1993, is a full-service advertising agency and Web services provider located in Palm Desert, California.  The combination of AL&Z�s traditional agency capabilities and Web expertise provides its clients with one-source marketing and advertising solutions for all mediums. 

KSL Recreation Corporation is the owner/operator of unique, luxury resorts around the country, including: Claremont Resort & Spa�, Berkeley, Calif.;
La Quinta Resort & Club�, La Quinta, Calif.; Doral® Golf Resort and Spa, Miami, Fla.; Grand Wailea Resort Hotel & Spa�, Wailea, Maui, Hawaii; Lake Lanier Islands Resort®, Lake Lanier Island, Ga.; Grand Traverse Resort & Spa®, Acme, Mich.; and PGA WEST�, La Quinta, Calif.

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Contact:
AL&Z Advertising
Web Site: http://www.alz.com

Also See Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 
Olympus Hospitality Group Collaborates with Interactive Sites for Web Presence / July 2000 
Oakwood Web Site Netted Close to $20 million in Sales Last Year; New Version Launched / April 2000 


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