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Rebranding Six Studio Inn Hotels to Villager Premier Extended Stay |
PARSIPPANY, NJ, Nov. 8, 2000 - Villager Franchise Systems Inc. today announced that six Studio Inn hotels representing more than 750 rooms in Mississippi and Florida will be franchised as Villager Premier extended-stay hotels. The hotels, developed and managed by Southeastern Hotel Management Company
Inc. of Atlanta, GA, will be converted to Villager Premier hotels, the
chain�s mid-market product, by year�s end.
The Studio Inn conversions represent part of an ambitious plan to expand the Villager system of 150 extended-stay properties open and under development, particularly the Villager Premier tier, which currently includes 18 hotels, he said. Citing a study by the Atlanta-based Highland Group that forecasts continuing demand for extended-stay hotels, Rodgers noted the extended stay industry is �ripe for consolidation� and that Villager �plans to capitalize on this trend.� Speaking of Matthew R. Young, CHA, Southeastern Hotel Management chief operating officer, and James T. Bell and W. Jack Hamilton III, two of the company�s principal owners, Rodgers said: �I am truly excited that these quality investors and industry veterans will be joining our growing family, demonstrating their confidence in the continued success of Villager.� Young said his company�s association with the Villager system �will ensure the continued high occupancy and success of our hotels. We are pleased to join an established company that is a leader in extended stay.� �With Villager, we will benefit from all of the corporate support, reservations and marketing programs offered to all Villager properties,� said Bell and Hamilton. Villager Franchise Systems Inc., an extended-stay chain of 150 properties open or under development representing more than 10,000 guest rooms in the United States, Canada and Mexico, is a subsidiary of Cendant Corporation. |
Evy Apostolatos Villager Public Relations Manager (973) 496-8420 [email protected] http://www.villager.com |
Also See | Villager Franchise Systems, Inc. Reaches Chain Milestone / May 1998 |
New Brand - SuiteOne - Targets Extended - Stay / HMM / Jeff Higley / June 1998 |