| LAS VEGAS - Nov. 8, 2000 - Systems Research & Development (SRD),
a Las Vegas-based developer of strategic systems, has licensed its Near
Real-Time Data Warehouse to MGM MIRAGE, Incorporated (NYSE:MGG), the first
company to acquire this end-to-end solution.
Near real-time data warehousing provides MGM MIRAGE with the ability
to instantly recognize customer value across its entertainment properties.
Most customer data warehousing systems are batch oriented and are used
to produce nothing more than direct marketing campaigns�a questionable
cost/value proposition when this is the sole purpose of the data warehouse.
The downfall of batch-oriented systems is that they always have yesterday�s
answers to today�s issues. Near Real-Time Data Warehousing is the next
generation.
| A near real-time data warehouse is
current to within seconds of its numerous contributing operational systems.
�Near Real-Time Data Warehousing positions MGM MIRAGE to deliver extraordinary
new levels of customer service,� said Bobby Baldwin, president of Mirage
Resorts.
�With SRD�s Central Messaging Engine (CME�) and our newly implemented
near real-time data warehouse, we have an underlying strategic architecture
on which to launch revolutionary new capabilities.�
SRD�s product line leverages industry standard SQL, Microsoft Message
Queue (MSMQ) and Extensible Markup Language (XML). Information is
processed through a series of programs. These programs handle such essential
functions as address standardization, data quality and enhancement and
customer match/merge evaluation.
Using only moderate amounts of computer hardware, this system can handle
approximately 1,000 records per minute while moving information from operational
systems to the data warehouse within eight (8) seconds. Data marts subscribing
to information in the warehouse can be kept current to within 12 seconds
of operational systems�making the data warehousing architecture ultimately
scalable.
�I am thrilled at the performance characteristics of our warehousing
architecture and technology,� said Jeff Jonas, president and founder of
SRD. �Following years of watching data warehousing projects burn through
tens of millions of dollars only to achieve a stale database, I am very
pleased that we have a break-through product that fully delivers an accurate
and timely data warehouse.�
Glenn Bonner, Chief Information Officer of MGM MIRAGE, selected SRD�s
Near Real-Time Data Warehousing solution. �While many companies have embarked
on data warehousing initiatives, we knew we needed a different outcome,�
Bonner said. �Using the SRD near real-time data warehouse provides a core
capability years ahead of the competition. Additionally, the CME� interface
strategy ensures future properties and systems can be integrated with minimal
effort.�
MGM MIRAGE is already leveraging the SRD Near Real-Time Data Warehouse
to deliver high quality and timely marketing extracts to Epiphany�s E5
customer relationship and campaign management software.
For 17 years, Systems Research and Development has designed and implemented
leading edge technology |
|
Bellagio and Venetian Casinos
Sign on to FaceIt® Enabled Griffin G.O.L.D.� Casino Security System
Casinos look to superior facial recognition product to
quickly identify known card counters and cheaters
JERSEY CITY, NEW JERSEY (March 14, 2000) - Visionics Corporation
announced today that four of the world's top gaming resorts have adopted
the Griffin On-Line Database (G.O.L.D.�) casino security system enabled
by Visionics' FaceIt® facial recognition software engine. These world-class
casino properties include The Venetian and Mirage Resort's (NYSE: MIR)
Bellagio in Las Vegas. Griffin Investigations, the de facto standard in
worldwide gaming surveillance intelligence, now provides facial recognition
capabilities through its Griffin G.O.L.D. system.
"Just last weekend, after having this advanced technology
only a couple weeks, we used Griffin G.O.L.D. with its FaceIt® recognition
engine to identify a known Griffin subject in the casino who had provided
a false name. This subject was ranked first within the list of possible
matches. We were very impressed," said Dan Eitnier, Director of Surveillance
at The Venetian.
Griffin Investigations is the leading intelligence provider
to the gaming community worldwide. Their on-line database contains
over 30 years of intelligence information and allows the casinos to match
suspected individuals at gaming tables, in real-time, to a database containing
photographs of all types of known casino cheaters, card counters and their
associates.
"With the extensive inventory of subjects and thousands
of pictures contained in Griffin G.O.L.D., combined with FaceIt®'s
ability to search through a database at phenomenal speeds, casinos like
ours have improved their odds dramatically for identifying card counters
and cheaters," said Pat Fischer, Director of Surveillance at Bellagio.
"What truly distinguishes the Griffin G.O.L.D. system
is that it is deployed under an Internet-based Application Service Provider
(ASP) model. This means new subject information, as well as technology
advances to the Griffin G.O.L.D. product itself, become immediately accessible
to the Griffin client base worldwide without any distribution effort,"
said Jeff Jonas, President of Systems Research and Development, system
architect and integrator of Griffin G.O.L.D.
"We have been working in this industry for decades and
take pride in our ability to solve our customers' needs. We are confident
that the FaceIt® system combined with our Internet-based surveillance
intelligence system provides a revolutionary new tool for our customers
[casino owners, managers and regulators] to reduce losses while maintaining
a highly-secure environment," said Bob and Beverly Griffin, Owners of Griffin
Investigations.
"As always Visionics is committed to enabling success
through its cutting edge technology," said Dr. Joseph J. Atick, president
and CEO of Visionics. "We are pleased with the progress that Griffin has
made in establishing our facial recognition capabilities in this market
segment. Their latest round of installations will further confirm that
FaceIt® is a powerful tool enabling the security/surveillance industry
to improve its subject identification capabilities." |
|
solutions for high-profile companies all over the United States. Their
design and development projects have a proven track record in data warehousing,
human resources, financial and security/surveillance systems. In addition,
SRD provides companies with powerful new tools to combat fraud including
Non-Obvious Relationship Awareness� (NORA�). The company�s past and present
client list includes MGM MIRAGE (NYSE:MGG), Cendant (NYSE:CD), Target (NYSE:TGT),
Station Casinos (NYSE:STN), Boyd Gaming (NYSE:BYD) and Central Credit.
MGM MIRAGE is an entertainment, hotel and gaming company headquartered
in Las Vegas, which owns and/or operates through subsidiaries 18 casino
properties on three continents.
E.piphany (Nasdaq:EPNY) is the leading provider of intelligent customer
interaction software for the Customer Economy. E.piphany E.5�s single,
enterprise-wide view of each customer helps global businesses better understand
and proactively serve customers in real time. E.piphany is headquartered
in San Mateo, Calif., and has regional operations and offices throughout
the U.S., Europe and Asia Pacific. |
