NEW ORLEANS, Nov. 28, 2000 - The first year of operation of Harrah�s New Orleans has created extensive positive economic impact on the State of Louisiana, including $107.1 million in annual new household earnings statewide and $57.3 million in Orleans Parish alone, according to a recently completed economic impact study by Loren C. Scott & Associates, Inc.

The study, commissioned by JCC Holding Company (Amex: JAZ), which owns the casino, through its wholly-owned subsidiary, Jazz Casino Company, L.L.C., estimates that the Louisiana State Treasury will collect an extra $5.9 million in taxes and fees each year in addition to the annual minimum payment from Harrah�s New Orleans.

Dr. Scott estimates that the casino attracts more than two millions customers from out of state annually.  These out of state visitors are expected to spend $272.5 million at other New Orleans businesses during their stay, including hotels, restaurants, stores and shops.  In addition, Orleans Parish will collect an extra $538,291 in sales taxes over and above the $20 million in direct city related payments from JCC Holding.

The economic impact study, which is an update to the original study that was completed earlier this year, was jointly released today by Fred Burford, president and chief executive officer of JCC Holding Company, and Loren C.  Scott, PH.D., its author.  The study, which was based on impact methodology used by the 1999 Louisiana Gaming Control Board Study that was chaired by Dr. Tim Ryan, estimates the impact of the casino�s ongoing operations on Orleans Parish and the State as a whole.

The study also reports that Harrah�s New Orleans� ongoing operations creates 4,078 new direct and indirect jobs for Louisiana, making the casino one of the largest employers and employment engines in the state.

In exit interviews, Louisiana customers report that Harrah�s New Orleans presence reduced the number of trips they make to the Mississippi Gulf Coast, which Scott concluded means that roughly $54 million is spent at Harrah�s New Orleans, rather than at Mississippi casinos.
 

Statements in this press release which are not historical fact, including particular statements regarding JCC Holding Company� expectations regarding the future impact of the casino on Orleans Parish, the New Orleans MSA and the State of Louisiana, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.