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 Bear Stearns Downgrades the Lodging Sector; 
Lowers Ratings for 6 Lodging Stocks
New York, New York - Dec. 4, 2000 - Bear Stearns Senior Managing Director and Lodging Analyst Jason Ader, in response to growing weakness in the US economy, downgraded the lodging sector today. Citing a clear correlation between the economy and the lodging industry, Ader lowered his rating on six prominent lodging stocks. �There seems to be little doubt that the economy is slowing,� said Ader. �And history has shown that when the economy suffers, so do hotels.� While Ader notes that an economic slowdown has already been incorporated into some of the stock prices, he believes the downturn could be worse than anticipated. In addition, further speculation that the risk of a recession is increasing will further depress the sector. �Slowing economic trends could be enough to instill fear into investors and drive multiples lower,� concluded Ader.

The Bear Stearns analyst downgraded the following stocks:

  • Marriott International (MAR) was downgraded to Neutral from Buy. 
  • Hilton Hotels Corp. (HLT) was downgraded to Neutral from Buy. 
  • Starwood Hotels and Resorts (HOT) was downgraded to Attractive from Buy. 
  • MeriStar Hospitality (MHX) was downgraded to Attractive from Buy. 
  • Extended Stay America (ESA) was downgraded to Attractive from Buy. 
  • Four Seasons (FS) was downgraded to Neutral from Attractive. 
Better Early than Late

In January, when Ader upgraded the lodging sector, he cautioned investors that the call may be a bit premature and, in fact, it was, as stocks drifted downward for a period before rising. In the end, however, investors enjoyed a healthy increase in the sector; large-cap lodging stocks are up more than 25% year to date. This time the results could be similar. �We believe this call may also be a bit early, but we believe in this situation it is much better to be the first one to react to a downturn than the last,� commented Ader.

Not a Total Disaster

While a continued deterioration in the economic sector has brought about pessimism, the Bear Stearns analyst is by no means predicting a cataclysmic downturn in the lodging industry. In fact, the analyst believes the industry is better positioned to weather a downturn than it was during the last major economic slowdown in the early 1990s. �Investors shouldn�t lose faith in the lodging industry,� said Ader. �There are a number of strong companies that will thrive in good economic times. It�s just that this is probably a good time to take a breather.�

Founded in 1923, Bear, Stearns & Co. Inc. is a leading worldwide investment banking and securities trading and brokerage firm, and the major subsidiary of The Bear Stearns Companies Inc.

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Contact:
Bear, Stearns & Co. Inc., New York
Media Contact: 
Russell Sherman, 212/272-5219
[email protected]

Also See Is There Trouble Ahead for Travel Agents? Will the Majority of Travel Websites Fail? Can Hotels and Airlines Profit from the Web? / April 2000 


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