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Organized by:
University of Houston Conrad N. Hilton College
University of Angers Office of International Programs
Siam University Faculty of Hotel and Tourism Management |
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Conference Sponsors:
Tourism Authority of Thailand
Asia Pacific Tourism Association
Chiang Mai University
Hotel-Online
The Haworth Hospitality Press
Journal of Travel & Tourism Marketing
Journal of Hospitality & Tourism Research
Asia Pacific Journal of Tourism Research
Westin Riverside Plaza Chiang Mai
Thai Hotel Association Northern Chapter |
SCHEDULE OF EVENTS
Saturday, June 24, 2000
| 4:30pm Registration Open
6:30-8:30pm Welcome Cocktail Reception |
Sunday, June 25, 2000
| 8:00-6:30pm Registration Open
8:30-10:15am Opening ceremony and opening session
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Welcoming Remarks by Dr. Pornchai Mongkhonvanit, President of Siam
University, Thailand
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Congratulatory Remarks by Dr. Hai Sik Sohn, Chairman of Asia Pacific Tourism
Association
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Official Opening of Conference by Dr. Kaye Chon, Conference Chairman
10:15-10:45am Refreshment Break
10:45-12:15pm Breakout Session I
I-A: Nanta Room (Ballroom A)
Session Theme: �Destination Marketing in Tourism�
Session Chair: Dr. Myung Keun Oh, Dong-Ju College, Korea
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Paper 1: �The Use of Sports Tourism to Promote Destinations: The Case of
Sabah, Malaysia� by Dr. Balvinder Kaur Kler, Universiti Malaysia Sabah,
Malaysia
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Paper 2: �A Study of the Image of Thailand as an International Travel Destination�
by Bongkosh Ngamsom Rittichainuwat, Siam University, Thailand, and Dr.
Hailin Qu, Oklahoma State University, USA
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Paper 3: �Positioning Sabah as an International Tourist Destination� by
Dr. Eileen Yeoh and Dr. Jennifer Chan Kim Lian, Universiti Malaysia Sabah,
Malaysia
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Paper 4: �Bintan �Nirvana� Island?� by Dr. Guy Fontaine, University of
Reunion Island, Reunion Island
I-B: Ballroom II
Session Theme: �Internet and Tourism�
Session Chair: Dr. Ray Pine, The Hong Kong Polytechnic University,
Hong Kong
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Paper 1: �Internet Marketing in the Hotel Industry: A Study in Singapore
Context� by Leong Choon Chiang, Nanyang Technological University, Singapore
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Paper 2: �Analysis of Internet Marketing on the Web Sites for Convention
and Visitors Bureaus� by Dr. YoungGuk Kwon and Dr. HyunJee Park, Kwandong
University, Korea
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Paper 3: �Internet Tourism Marketing: Potential and Constraints� by Dr.
Zhenhua Liu, University of Strathclyde, United Kingdom
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Paper 4: �Direct Selling of Air Tickets by Airlines through the Internet,�
by Barry L.M. Mak and Norman Au, The Hong Kong Polytechnic University,
Hong Kong
I-C: Ballroom III (The Grand Nanta Room)
Session Theme: �Managing Human Resources in
Tourism Industry�
Session Chair: Dr. Leland Nicholls, University of Wisconsin-Stout,
USA
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Paper 1: �The Mindset of Hong Kong Restaurant Employees on Sexual Harassment
at Work� by Jennifer Sio Leng Leong, The Hong Kong Polytechnic University,
Hong Kong
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Paper 2: �Career Development for Women in the Sabah Hotel Industry,� by
Dr. Jennifer Chan Kim Lian, Universiti Malaysia Sabah, Malaysia
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Paper 3: �Motivation of Employees in Hong Kong Chinese Restaurant Sector,�
by Dr. Terry Lam, The Hong Kong Polytechnic University, Hong Kong; Dr.
Tom Baum, University of Strathclyde, United Kingdom; and Dr. Ray Pine,
The Hong Kong Polytechnic University, Hong Kong
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Paper 4: �Opportunities for Employment in Southeast Asia Dive Tourism:
A Comparative Study� by Ian Chaplin and Alfred Ogle, Institute of Tourism
Education, Macau; Prateep Wetprasit, Prince of Songkla University, Thailand;
and Muhamed Muda, Mara University of Technology, Malaysia
I-D: The Lanna Room
Session Theme: �Focusing on Casino Gaming
Industry�
Session Chair: James Wortman, University of Houston, USA
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Paper 1: �Asia Pacific Rim Casino Industry Outlook in the 21st Century�
by Soo-Kyoung Kang and Dr. Cathy Hsu, Kansas State University, USA
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Special Presentation: �Gaming Development Trends in Asia Pacific� by Fredric
E. Gushin, Spectrum Gaming Group, USA, and William O�Reilly, OVG International,
Ltd., Hong Kong
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Paper 2: �Hawaiian Sovereignty and Its Potential to Be a Gaming Nation�
by Dr. Jerome Agrusa and Dr. John Tanner, University of Louisiana at Lafayette,
USA
12:15-1:30pm Luncheon sponsored by Tourism Authority
of Thailand
Keynote speech by a TAT representative
1:30-2:45pm General Session (Grand Ballroom)
Session Chair: Dr. Kaye Chon, University of Houston, USA
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Keynote address: �Hotel Industry in Asia: Past Experiences and Future Prospects�
by Mr. James Lu, Executive Director of the Hong Kong Hotels Association
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Keynote address: �Hotel-Resort Development � Is a Casino in Your Future?�
by Frederic E. Gushin, Managing Director, Spectrum Gaming Group, USA
2:45-3:15pm Refreshment Break
3:15-4:45pm Breakout Session II
II-A: Nanta Room (Ballroom A)
Session Topic: �Cultural and Heritage Tourism�
Session Chair: Dr. Jerome Agrusa, University of Louisiana at Lafayette,
USA
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Paper 1: �Treasures at Risk: Exploring Regional Cuisines in Mexico,� by
Alicia Bernard and Patricia Dominguez, Universidad de las Americas, Mexico
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Paper 2: �Heritage Tourism � Sharing Research,� by Dr. Pamela A. Weaver,
Virginia Tech, USA, and Dr. Tammie J. Kaufman, University of Mississippi,
USA
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Paper 3: �Colonial-city Heritage as Theme of Urban Tourism in City of Medan,�
by Basauli Umar Lubis, Royal Melbourne Institute of Technology, Australia
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Paper 4: �Tourism and Popular Art: The Talavera of Puebla� by Dr. Guadalupe
Revilla, Dr. Alicia Bernard and Dr. Elena de la Calleja, Universidad de
las Americas, Mexico
II-B: Ballroom II
Session Theme: �Tourism Development�
Session Chair: Dr. Cathy Hsu, Kansas State University, USA
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Paper 1: �Conceptualization of Hotel Chain Development in China: Stimulation,
Evaluation and Formation,� by Dr. Ray Pine, Dr. Hanqin Qiu Zhang, and Ping
Shu Qi, The Hong Kong Polytechnic University, Hong Kong
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Paper 2: �Developing a Hotel in Southeast Asia: The Case of the Hanoi Daewoo
Hotel� by Dr. Minho Cho, Hanyang University, Korea, and Mark E. Patton,
Keimyung University, Korea
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Paper 3: �Infrastructure Requirement for Tourism Development in Cambodia,�
Paul Leung Kin Hang, The Hong Kong Polytechnic University, Hong Kong
II-C: Ballroom III (The Grand Nanta Room)
Session Theme: �Innovative Approaches to Management�
Session Chair: Dr. Taksina Kunarucks, Chiang Mai University, Thailand
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Paper 1: �Yield Management and the Tourist Industry: Theoretical Basis,
Methodological Approaches and Future Research Directions,� by Dr. Patrick
Legoherel and Dr. Alain Capiez, University of Angers, France
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Paper 2: �Mass Customization in the Hospitality Industry: Concepts and
Applications� by Dr. Connie Mok and Dr. Alan Stutts, University of Houston,
USA; and Lillian Wong, Hong Kong Institute of Vocational Education, Hong
Kong
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Paper 3: �Menu Development and Analysis� by Mazalan Mifli, Universiti
Malaysia Sabah, Malaysia
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Paper 4: �Initial Environmental Costing of Gas Consumption in Hotels: A
Case of Hong Kong� by Wilco W. Chan, The Hong Kong Polytechnic University,
Hong Kong
II-D: The Lanna Room
Session Theme: �Tourism Education and Industry
Development�
Session Chair: Dr. Chollada Mongkhonvanit , Siam University, Thailand
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Paper 1: �Teaching Event Management Using Problem-Based Learning� by Shirley
J. Chappel and Gregory Loades, University of South Australia, Australia
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Paper 2: �A Framework for Human Resources Development Strategy at the Macro
Level� by Lionel Becherel, International Tourism Consultancy, United Kingdom;
and Dr. John Westlake, Bournemouth University, United Kingdom
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Paper 3: �Building an International School of Hospitality Management from
the Ground Up� by Dr. Howard Adler, Purdue University, USA, and Dr. James
Holleran, University of the East, Puerto Rico
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Paper 4: �Investments in Tourism Industry � Opportunities and Lessons Learned:
A Focus on Hotel Industry in Malaysia (1980-2000)� by Dr. Nik Hassani Mohamed
and Dr. Abdul-Aziz Latif, Universiti Utara, Malaysia
4:50-6:00pm Breakout Session III
III-A: Nanta Room (Ballroom A)
Session Theme: �Tourism Forecasting and Economics
of Tourism�
Session Chair: Dr. Hailin Qu, Oklahoma State University, USA
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Paper 1: �Forecasting Tourism Demand in a Transit Economy� by Dr. Liping
Cai, Purdue University, USA, and Dr. Lili Zhang, Hainan University, China
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Paper 2: �Impacts of Asian Economic Crisis on Thai Tourism� by Dr. Siriporn
Sujithamrak, Suranaree University of Technology, Thailand
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Paper 3: �An Economic Analysis of the Factors Determining Hotel Employment
in Hong Kong� by Dr. Kevin K.F. Wong, The Hong Kong Polytechnic University,
Hong Kong
III-B: Ballroom II
Session Theme: �Understanding Tourism Consumption
and Consumers�
Session Chair: Dr. Jacqueline Clais, University of Angers, France
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Paper 1: �Travel Demand and Behavior of University Students in Hong Kong
� An Exploratory Study,� by Dr. Vincent C.S. Heung, The Hong Kong Polytechnic
University, Hong Kong
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Paper 2: �Personal Values as a Tool in Cross-cultural Hospitality and Tourism
Research� by Dr. Ken W. McCleary, Virginia Tech, USA
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Paper 3: �Where Do Visitors of International Students Stay: Accommodation
Preferences� by Dr. Tekle Shanka, Curtin University of Technology, Australia
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Paper 4: �European Silk Road Tourists� and Their Tour Guides� Perceptions
of Product and Service Quality� by Dr. C.P. Grabowski and Wang Geng, University
of Luton, United Kingdom
III-C: Ballroom III (The Grand Nanta Room)
Session Theme: �Customer Satisfaction and
Managing Customer Expectations�
Session Chair: Dr. Bang Sik Lee, Kyongju University, Korea
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Paper 1: �Developing a Framework for Understanding a Tourism Service Setting:
An Exploratory Research� by Binta Abubakar, Monash University Berwick,
Australia
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Paper 2: �Development of Customer Satisfaction Measurement Tool for Business
and Industry in Contract Foodservice Management Company,� Dr. Kyung Soo
Han, Kyonggi University, Korea, and Dr. Il-Sun Yang, Yonsei University,
Korea
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Paper 3: �Service Expectations of International Hospitality Customers�
by Dr. Claudia G. Green, Pace University, USA; Dr. Kent F. Murrmann, Virginia
Tech, USA; Dr. Suzanne K. Murrmann, Virginia Tech, USA; and Dr. Karen Smith,
New York University, USA
III-D: The Lanna Room
Session Theme: �Managing Human Resources at
Macro Level�
Session Chair: Dr. Pamela Weaver, Virginia Tech, USA
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Paper 1: �University-Business Education Partnerships: An Examination of
the Cooperative Relationships Involved in Providing Education for Sponsored
Business Employees� by Helen Breen, Southern Cross University, Australia
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Paper 2: �Personality Characteristics, Attitude Towards Risk and Decisional
Orientation of the Small Business Entrepreneurs: A Case Study of Hotel/Restaurant
Managers� by Dr. Patrick Legoherel and Dr. Philippe Callot, University
of Angers, France; Dr. Karine Gallopel, University of Rennes, France; and
Dr. Mike Peters, Innsbruck University, Austria
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Paper 3: �The Contribution of the Woman Human Resources at the Borobudur
Temple Area in the Development of Their Family Economy� by Conny Handayani,
Universitas Negeri Semarang, Indonesia
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Paper 4: �An Investigation on Managing Human Resources among Small and
Medium Hotel Operations in Sabah� by Dr. Jennifer Chan Kim Lian, Universiti
Malaysia Sabah, Malaysia
Free evening - Evening on your own. |
Monday, June 26, 2000
| 8:00-1:00pm Registration opens
8:30-9:45am General Session (Grand Ballroom)
Session Chair: Dr. Kaye Chon, University of Houston, USA
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�Cultural Tourism Experience in Hainan, China � Changing Distribution of
Folk Villages� by Philip Feifan Xie and Dr. Geoffrey Wall, University of
Waterloo, Canada
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�Hotel Development in Southeast Asia and Indo-China� by Jung-Hwa Hong,
Dr. Peter Jones, and Dr. Nihal Sirisena, University of Surrey, United Kingdom
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�Forecast Trends in Travel to Selected Asia Pacific Destinations to 2004,�
by Dr. Lindsay W. Turner, Victoria University, Australia; and Dr. Stephen
F. Witt, University of Surrey, United Kingdom
9:45-10:15am Refreshment Break
10:15-12:00noon Breakout Session IV
IV-A: Nanta Room (Ballroom A)
Session Theme: �Eco-tourism and Nature Based
Tourism�
Session Chair: Dr. Taiji Ohashi, Surugadai University, Japan
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Paper 1: �Eco-tourism and Sustainable Tourism Development in Thailand:
A Realistic Possibility?� by Georgina English, College of St. Mark and
St. John, United Kingdom
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Paper 2: �Eco-tourism in Northern Thailand? A Case Study in Mae Ta-Man
Village� by Bussaba Sitikarn, Oxford Brookes University, United Kingdom
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Paper 3: �An Effective Approach to Tourism Development for Tarutao National
Park,� by Kaedsiri Jaroenwisan, and Umporn Wiriyacosal, Prince of Songkla
University, Thailand
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Paper 4: �Backpackers to Fraser Island: Why Is Eco-tourism a Neglected
Aspect of Their Experience?� by Dr. Malcolm Cooper, University of Southern
Queensland, Australia
IV-B: Ballroom II
Session Theme: �Emerging Markets and Management
Approaches�
Session Chair: Dr. Patrick Legoherel, University of Angers, France
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Paper 1: �Innovative Marketing and Promotion at the National and Private
Level� by Marc H. Halleux, The Tourism Partnership, Belgium
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Paper 2: �Beihai and Tourism Development: Second Tier Tourism Destination
Management in the People�s Republic of China� by Dr. Keith Dewar and Wen
Mei Li, Massey University � Albany, New Zealand
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Paper 3: �Asian Coastal and Marine Tourists: A Market of Opportunities�
by Tanya Greenwood, James Cook University, Australia
IV-C: Ballroom III (The Grand Nanta Room)
Session Theme: �Regional Tourism in Asia and
Related Issues�
Session Chair: Dr. Ken McCleary, Virginia Tech, USA
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Paper 1: �An Analysis of Mainland Chinese Outbound Travelers to Hong Kong�
by Dr. Hanqin Qiu Zhang, The Hong Kong Polytechnic University, Hong Kong,
and Dr. C.L. Jenkins, University of Strathclyde, United Kingdom
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Paper 2: �Safety Concerns by Visitors to a Special Event: An Experience
from the 1999 Kangwon International Travel Expo in Korea� by Dr. YoungGuk
Kwon and Dr. HyunJee Park, Kwandong University, Korea
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Paper 3: �Modeling and Forecasting International Tourism Demand in South
Korea,� Dr. Haiyan Song and Dr. Stephen Witt, University of Surrey, United
Kingdom
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Paper 4: �Configuring New Tourism Space: Singapore Tourism Goes Regional�
by Dr. T.C. Chang, National University of Singapore, Singapore
IV-D: The Lanna Room
Session Theme: �Evolution of Internet and
Distance Education�
Session Chair: Dr. Jerome Agrusa, University of Louisiana at Lafayette,
USA
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Paper 1: �Long Distance Education in Southeast Asia: A General Overview
of Some of the Opportunities and Difficulties Involved in Offering Tourism
and Hospitality/Restaurant Management Courses Over the Internet� by Dr.
Je�Anna Abbott and Dr. William Chernish, University of Houston, USA, and
Steven Abbott, Attorney-at-Law, Houston, USA
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Paper 2: �Designing Web Based Introduction for Tourism� by Jon-Chao Hong
and Sheng-Feng Lin, National Taiwan Normal University, Taiwan PRC
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Paper 3: �The Evolution of a Program to Develop and Deliver Tourism and
Hospitality Management Courses over the Internet� by Dr. William Chernish
Dr. Je�Anna Abbott, and James Wortman, University of Houston, USA
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Paper 4: �A Current Overview of Web Based Marketing Within the Hotel
Industry� by Dr. David C. Gilbert and Dr. Jan Powell-Perry, University
of Surrey, United Kingdom
12:00-1:20pm Buffet Lunch
1:30pm-3:00pm Breakout Session V
V-A: Nanta Room (Ballroom A)
Session Theme: �Sociological and Philosophical
Enquiries in Tourism�
Session Chair: Dr. Connie Mok, University of Houston, USA
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Paper 1: �Tourism � An Industry Without Discipline?� by Dr. Alan Nankervis,
Curtin University of Technology, Australia
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Paper 2: �Authenticity: An Issue for Fijian Village Tourism� by Dr. Maureen
Griffiths, Monash University, Australia
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Paper 3: �Does Holiday Travel with Cultural Education Improve Level of
Happiness? An Application of the Munsh Model� by Vongbhum Vanasin,
Weixing Li, Santidhorn Poorpakdee, Bangkok University, Thailand; and Dr.
Mark Speece, Nanyang Technological University, Singapore
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Paper 4: �Scientific Force in the Theories Which Support Free Time, Leisure
and Recreation Concepts at the Beginning of the 21st Century� by Dr. Joel
Eduardo and Dr. Manuel Acosta A., Simon Bolivar University, Venezuela
V-B: Ballroom II
Session Theme: �Developing Issues and Management
Challenges in Tourism�
Session Chair: Dr. Eliza Tse, The Chinese University of Hong Kong,
Hong Kong
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Paper 1: �Liberalizing Trade in Services: A Challenge for Tourism Development�
by Dr. John E. Fletcher and Dr. Hanaa A. Fayed, Bournemouth University,
United Kingdom
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Paper 2: �Analyzing Bilateral Tourism Flows � The Case of Thailand and
Australia� by Dr. Bruce Prideaux, The University of Queensland, Australia
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Paper 3: �Determinants of Managers Satisfaction with Marketing Research
Activity in Tourism� by Dr. H. Ruhi Yaman and Dr. Robin N. Shaw, Victoria
University of Technology, Australia
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Paper 4: �The Study of Taiwanese Visitors� Motivation, Experience and Degree
of Satisfaction to Travel in Southeast Asia� by Dr. Ching-Tang Chang and
Dr. Shou-Ren Huang, Tang-Fung Junior College, Taiwan
V-C: Ballroom III (The Grand Nanta Room)
Session Theme: �Legal, Human Resources and
Marketing Challenges in Tourism Industry�
Session Chair: Dr. Liping Cai, Purdue University, USA
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Paper 1: �The Legal Implications Relating to the Provision of Travel Advice
to Tourists� by Dr. Christine Lee, Monash University, Australia; and Michael
Spisto, University of Waikato, New Zealand
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Paper 2: �Sexual Harassment in the Tourism and Hotel Industry in Southeast
Asia and Indo-China� by Dr. Howard E. McNier, Witya Suwannakinthorn and
Salvador Martinez, San Francisco State University, USA
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Paper 3: �Relating Expectation, Perception and Image Formation Process
on Intention to Revisits� by Dr. Sungsoo Pyo, Kyonggi University, Korea;
and Dr. Hyesook Chang, Tourism Systems and Quality Management Research
Association, Korea
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Paper 4: �How Gay Friendly Does a Destination Need to Be in Order to Attract
the Gay Customer � The Economic Impact of Gay Tourism Expenditure Within
the Wellington Region� by Dr. Peter Wiltshier and Dr. Andrew Cardow, UNITEC
Institute of Technology, New Zealand
V-D: The Lanna Room
Session Theme: �A Close Examination of Tourists
and Tourism Industry�
Session Chair: David Leong Choon Chiang, Nanyang Technological University,
Singapore
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Paper 1: �Cambodia As a Tourist Destination in French and American Papers
and Guidebooks,� by Dr. Jacqueline Clais, University of Angers, France
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Paper 2: �Motivation in Travel Destination Choice: Application to a Regional
Base Expectation Level on Tourist Attraction Attributes� by Dr. Sung-Chae
Jung, Yoon-Hong Choi, and Dr. Sung-Ho Park, Honam University, Korea
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Paper 3: �Reconsidering Modes of Tourist Experiences: The Case of Israeli
Backpackers in Southeast Asia� by Dr. Nathan Uriely, Dr. Yuval Yonai, and
Dr. Dalit Simchai, Ben Gurion University of the Negev, Israel
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Paper 4: �Inbound Women Travelers: Their Needs and Wants in Thailand�s
Hotel Market� by Titiya Peankurdsuk, Siam University, Thailand; and William
D. Frye, The Pennsylvania State University, USA
3:00-3:45pm Closing Ceremony (Grand Ballroom)
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Cultural Performance by TAT
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Closing Remarks by Dr. Kaye Chon, Conference Chairman
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Announcement for Fifth Biennial Conference in Year 2002
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