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LAS VEGAS, May 3, 2000 - �MGM Grand�s website
is the prime example of what a company can do when it combines its creativity
with the Internet�s technological resources,� states Weekly Gaming Insight
in their March 16, 2000 issue.
This report, which has set the industry standard for hotel and casino websites, goes on to rate MGM Grand Hotel and Casino�s site as �The Most Improved and the Best Overall Site.� MGM Grand�s newly re-launched website, www.mgmgrand.com, provides vacationers all over the world the opportunity to book rooms on a real-time reservation system, purchase tickets for shows and events at MGM Grand, buy branded merchandise and apply for casino credit. Guests to the site can also make reservations for numerous restaurants on property while viewing menus, recipes and chef bios and enjoying audio clips that express the unique character associated with each dining experience. Players can also sign up for slot tournaments on-line. Tee times can be reserved for the multiple golf courses and the luxurious, award-winning MGM Grand Spa. The meeting/conventions section allows users to plan meetings or an entire conference itinerary online while viewing floor plans and maps with room specifications. Members of the media can visit the �press room� where the MGM Grand�s publicity team makes the latest press releases and press kits available online. The entire site reflects MGM Grand�s theme �The City of Entertainment,� by utilizing various rich media technologies including Macromedia�s Shockwave and Flash to create a dynamic multimedia experience. Internet Pictures Corporation�s IPIX technology, delivers 360 degree, views of various property scenes. The entertainment section includes downloadable Quicktime movies and streaming Real Video samples of the famous EFX show with Tommy Tune. MGM Grand�s in-house Internet team maintains the majority of the site�s content using custom, non-technical administrative web pages, providing visitors the most updated information available. For instance, the gaming section posts the latest progressive jackpot amounts. The re-launch of MGM Grand�s site was developed together with Ann Arbor, Mich.-based Reservision, Inc. Since 1997, Reservision has created powerful e-commerce websites and interactive presentations. They bring award-winning multimedia design, and real-time transaction integration to existing bricks and mortar systems, enhancing performance and profitability. Reservision offers consulting, project planning, site architecture, marketing and development for global brand name clients and e-commerce start-ups. MGM Grand, �The City of Entertainment,� features 5,034 guest rooms and suites, a state-of-the-art gaming complex, world-class entertainment venues, the $100 million Conference Center for meetings/conventions, and recreational facilities centrally located on the Las Vegas Strip. : |
Shelley Mansholt at MGM Grand Public Relations, 702-891-7892/ http://www.mgmgrand.com |
Also See: | Westin Website Redesigned with Simpler Navigation / Nov 1999 |
Baymont Inns & Suites Revamped Website Is Integral Part of Comprehensive Marketing Efforts / Oct 1999 |