According to co-author and editor Brock Cambourne, �changes in consumer markets in the last few years has seen an enormous interest in �experiential� travel�.  At the same time he notes �wine industries around the world have utilised tourism to broaden markets and effect regional economic restructuring.  As such wine tourism has become a significant component of both the wine and tourism industries�.

Wine tourism is however still a very much an emerging concept, which due to the increasing consumer interest and rapid growth is undergoing substantial development.  According to Brock Cambourne �this raises a number of critical developmental issues, as well as opportunities that wine industries and individual producers need to be aware of if they are to maximise their wine tourism participation�.

Utlising contributions from experts in a number of countries, such as the USA, Australia, France, Italy, Canada, New Zealand and South Africa, Wine Tourism Around the World , for the first time, brings together and examines a range of wine tourism considerations, such as the consumer behaviour of wine consumers and tourists, the development of regional and national wine tourism strategies, as well as innovative wine tourism approaches.  Using a case study of the Napa Valley, it also highlights problems and impacts that unconstrained or unplanned wine tourism can cause, such as environmental degradation, social disenfranchisement and marginalisation.

Mr Cambourne says �Wine Tourism Around the World: Development, Managemnet and Markets will assist winery owners, managers and destination marketers to develop visitor and yield management strategies to optimise their wine tourism opportunities�.