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 Western Horizon Resorts Acquires 
Adventure Outdoor Resorts; 
Will Combine Corporate Infrastructure at 
Gunnison, Colorado Headquarters
GUNNISON, Colo. - April 3, 2000 - Western Horizon Resorts, Inc. (WHR) announced today the acquisition of Adventure Outdoor Resorts (AOR), North America�s premiere reciprocating camping network.

�Western Horizon Resorts will take the outdoor vacation industry to the future. The company will be the leaders in membership camping with the combination of two nationally recognized camping networks,� said Joseph St. John, President, Adventure Outdoor Resorts.�

For thousands of recreational vehicle campers, traveling and staying in resorts and campgrounds across all of North America will now become simple and easy.

WHR is a Delaware corporation with its headquarters in Gunnison, Colorado. It was founded in 1984 and is designed to provide members exceptional outdoor vacation experiences. To date, WHR has grown to become the largest camping chain in the Coast to Coast system, and is rated as America�s No. 1 five-star camping network.

With the acquisition of the Adventure Outdoor Resorts, Western Horizon members, depending on the membership, will now be able to stay at the 17 resort locations owned and operated by WHR, as well as select from an additional 158 North American resorts and 362 public RV parks and campgrounds that are part of the Adventure Camping Network.

�The significance of this acquisition to the travel, RV and camping industry is profound,� said Jim Loken, President and CEO of Western Horizon Resorts. �For the outdoor travel enthusiast, recreational vehicle camping is going to greatly expand. Our members are going to find that literally, one call to Western Horizon Resorts can take care of all their travel reservations throughout the country at the finest resorts and campgrounds found anywhere in North America.�

With the acquisition of the Adventure Outdoor Resorts, the Western Horizon Resorts will combine the corporate infrastructure and the central reservation system at their Gunnison, Colorado headquarters.

�We feel our company offers a truly unique camping experience with all the amenities and services that are members expect,� said Loken. �The growth of the company comes not only from the company itself, but from the members who have dreams of life on the road.  Those dreams are alive and growing!�

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Contact:

Pamela Frenette
970/641-7540
[email protected]
Also See: Definition of Adventure Travel: Conceptual Framework.../ May, 1997

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