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ATLANTA - Nov. 8, 1999--ELTRAX Systems, Inc. (Nasdaq: ELTX) today announced
its entry into the
Applications Service Provider (ASP) market. Inndemand.com is the Company�s first ASP product, designed for the hospitality industry. The product was introduced on Saturday, November 6th, at the International Hotel/Motel Restaurant Show in New York where it was honored as a finalist for the Best New Product Award. Inndemand.com will be generally available in the first quarter of next year. �The launch of Inndemand.com as Eltrax�s first ASP product follows our strategic plan to focus on markets with the most growth potential,� stated Don Hallacy, president and chief executive officer of Eltrax Systems, Inc. �Inndemand.com combines our key strengths in professional services, remote delivery of applications and applications management, and our market-leading hospitality expertise to provide a total solution for the hospitality industry. We believe the demand for remote delivery of software and support over the Internet represents a huge market for Eltrax and creates a fee-based recurring revenue stream rather than one based on periodic sales of software and services.� The
initial market for Inndemand.com will be the budget and economy hotels
in the U.S. This market includes over 14,000 hotels and is an under-penetrated
segment of the hospitality industry for automation systems and support.
As many of these hotels have no on-site IT resources, Inndemand.com provides
remote software and support to hotels with real-time updates, monitoring
and customer support all at one low monthly price.
Walt Peters, President of Hotel Associates based in Reston, Virginia, is excited to be one of the first market trial customers. �This software delivery model is the future. I�m pleased Eltrax is bringing it to the hotel industry. We will finally have the opportunity to obtain the same software solution that the big guys have for little to no capital investment. The ability to publish my inventory, receive automated reservations from the major travel agent networks and the top Internet web sites such as Expedia and Travelocity is revolutionary,� says Peters. �Inndemand.com is the first ASP product that provides a service bureau solution for the small hotel chain and independent hotel operator. We are excited about the potential of providing state-of-the-art software to this market segment and the opportunity to expand our business,� concluded Mr. Hallacy. |
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