Jacksonville, FL (March 17, 2010)
– As the hospitality industry continues to recover,
hoteliers look for insight on industry trends.
To provide that insight, the Hospitality Sales & Marketing
Association International (HSMAI) and VIZERGY®,
leaders in hotel Internet marketing, have teamed up to conduct a
dynamic study
that will help properties increase their online revenue and understand
how
their peers are navigating the volatile environment. The survey “Assessing the Industry –
Hotels’
Online Spend and Strategy Deployment” will help develop a best
practices study
that will be presented in whitepaper and Webinar formats.
According to Robert Gilbert, president and CEO of HSMAI,
“the ever changing landscape in managing a hotel’s online presence
requires the
continual development of tools and resources to help hoteliers.
This study and subsequent whitepaper and
Webinars will summarize key strategies that will help optimize revenues
at
hotels.”
The study will provide:
- Insight on branded
and independent properties’ online marketing spend and strategies
- Tools and suggestions
on making strategic decisions
- Methods
and tactics to increase online
reservations
The survey, designed for all types of hoteliers, closes
Friday, April 9. The free whitepaper
will be available early summer, with the Webinar presented shortly
after by a
panel of HSMAI and VIZERGY
representatives and hotel
Internet marketing experts. Survey respondents
that provide e-mails will be the first to receive a copy of the study.
“We’re pleased to be working with HSMAI, such a well
respected organization in our industry,” says VIZERGY
President and CEO Joe Hyman. “The
combination of their industry knowledge and our Internet marketing
expertise
has allowed us to assemble this unique plan – to create a breakthrough
study
based on survey data straight from the property level.”
About HSMAI
HSMAI is the hospitality industry source
for knowledge, community, and
recognition for leaders committed to professional development, sales
growth,
revenue optimization, marketing, and branding. With a strong focus on
education,
HSMAI has become the industry champion in identifying and communicating
trends
in the hospitality industry, and bringing together customers and
members at
annual events, including HSMAI's Affordable Meetings®.
Founded in 1927, HSMAI
is an individual membership organization comprising more than 7,000
members
worldwide, with 40 chapters in the Americas Region. For more
information on
HSMAI, contact the Hospitality Sales & Marketing Association
International,
1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax
(703)
506-3266, or visit the website at www.hsmai.org.
Join our social
networking communities on Twitter,
LinkedIn
and Facebook.
![](VizergyLogo_Aug2009.jpg)
VIZERGY is an Internet
marketing
company that empowers hotels and resorts to drive revenue through the
Internet. VIZERGY
offers Internet
marketing, search engine optimization, paid search ads, Web
site design, e-mail
marketing, reservation services and e-commerce strategy development
to help
hotels aggressively compete online.
For more information on VIZERGY and its services, please
visit www.vizergy.com, call
Amakeda Ponds at 904.389.1130 Ext. 179 or
email [email protected].
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