Minneapolis,
Minn., February 1, 2010 – IDeaS Revenue Optimization, the
leading provider of hotel revenue
management solutions and services, today celebrated its 20th
anniversary. Delivering their first Revenue Management System to the
market in
1990, IDeaS has been an integral part of the revenue management culture
from
it’s inception in the late 1980’s. Acquired in 2008 by SAS Institute,
IDeaS has
grown to more than 250 employees, provides revenue optimization
solutions and
services to more than 1,600 hotel properties worldwide, and has
expanded its
hospitality portfolio to airport parking, bus transportation and event
ticketing.
“We’re exhilarated and continually driven by our affect on
the revenue management industry over the last 20 years,” said Ravi
Mehrotra,
founder and president, IDeaS. “For IDeaS, it has always been about
people,
processes and technology – not just software.”
During IDeaS’
successful 20 years in operation, the company
made significant contributions to the revenue management industry:
- First to apply
the economic concept “opportunity cost”
to Revenue Management Systems, giving revenue managers confidence that
they are maximizing hotel revenue
- First to
incorporate competitive pricing
into hotels’ daily pricing practice with the Best Available Rate module
furthering the value of decisions
- First to embed
group pricing capability
into hotel Sales & Catering Systems in turn achieving greater
efficiencies in sales automation
- Set the
standard for offering Revenue Management Systems via Software as a Service deployment,
providing on-demand use and lowering investment cost for the end user
- Raised the bar
on customer support programs by coupling IDeaS for Success with Revenue
Management Systems in order to establish a revenue management culture
around the software
- Launched the
first of its kind scholarship program
with Cornell School of Hotel Administration to empower future revenue
management leaders in the hotel industry
- Launched
exclusive Academic Partner Program
in order to provide the hotel industry with superior revenue management
knowledge and tools
“We’re in the business of anticipating change and our goal is
to continue to set new industry standards, provide the best revenue
management
intelligence and tools, and elevate hotels to the next level of
profitability,”
said Mehrotra.
Join the conversation and download the free webinar, “The
Evolution of Hotel Revenue Management,” at http://go.ideas.com/wn24/.
About
IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier
provider of Pricing,
Forecasting and Optimization solutions and services. IDeaS’ Solutions
are implemented via Software
as a Service (SaaS) deployment with very little
infrastructure, guaranteeing small upfront costs and easy
implementation. IDeaS’
Advantage and IDeaS
for Success services help at all levels of a
client’s organization—strategic through operational— and our integrated
approach differentiates IDeaS from the competition and creates the
foundation
for a successful partnership. Headquartered in Minneapolis,
IDeaS has technology, support, sales and distribution offices in North
and
South America, the United Kingdom,
Europe, Africa, the Middle East, Australia
and Asia. For more information, visit www.ideas.com.
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