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Buckhiester USA and Fairmont Hotels & Resorts Co-Brand Revenue Management
Learning Program


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Seattle, Washington (September, 2003) � Buckhiester Management USA Inc., creator of REVolution� a one of a kind, Revenue Management resource center, is pleased to announce its first co-branding agreement with Fairmont Hotels & Resorts. Specializing in the customization of Revenue Management learning programs and tools for the hotel industry, Buckhiester has been working closely with Fairmont to integrate decision support tools, workshops and coaching curriculums into their core revenue management practices.

�Fairmont Hotels understands what staying competitive means in today�s markets. Their investment in this program demonstrates their commitment to managers in the field.  We worked together to create a program that is dynamic and will grow with their team� said Bonnie Buckhiester, President Buckhiester Management USA.

Heather McCrory, Vice President, Sales &  Distribution at Fairmont Hotels & Resorts, added �Our company recognized a need to take a more systematic approach to the discipline of Revenue Management.  The blurring of traditional market segments and changes in consumer buying behavior demand a much more dynamic and refined approach to revenue management.  Co-branding with Buckhiester resources meant that we could seamlessly integrate new practices into a pre-existing framework.�

Fairmont Hotels & Resorts plans to roll out the new program to their global portfolio of luxury properties through the end of the year.  Buckhiester USA�s goal is to act as a Revenue Management resource center creating affordable, easy to use tools and programs for all hotel and resort environments.

About Buckhiester Management USA Inc. 

Buckhiester Management USA Inc. enables the hospitality industry to predict real-time customer demand and maximize revenues by combining industry expertise with it�s easy to use, hands-on toolkit REVolution�.  Buckhiester USA�s innovative yet practical approach to Revenue Management yields significant incremental revenues.  Clients include Fairmont, Westin, Marriott, Pan Pacific, Intrawest, Radisson, Coast Hotels, Joie de Vivre Hospitality and Tourism Vancouver.  Founded in 1995, Buckhiester has offices in both the U.S. and Canada.  

About Fairmont Hotels & Resorts

Fairmont Hotels & Resorts is a collection of world-class resorts and city center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 42 properties throughout six countries, Fairmont is committed to providing guests with exceptional service in distinctive surroundings. Featuring such storied hotels as The Fairmont San Francisco, The Fairmont Banff Springs, Fairmont Le Chateau Frontenac and The Plaza, Fairmont properties are often deemed attractions in and of themselves. For more information on Fairmont or reservations please call 1-800-441-1414, or visit us online at www.fairmont.com.

For information about REVolution� or to learn more about co-branded learning programs call 206-694-4555 or visit our web-site at www.buckhiester.com.

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Contact:
Victoria Edwards
VP Product & Business Development
Buckhiester Management USA Inc.
206-694-4555
[email protected]
www.buckhiester.com
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Also See: Buckhiester Management USA Creates Unique Product to Bridge the Gap Between Low-tech and High-tech Revenue Management Solutions / August 2003

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