| ATLANTA � August 26, 2003 � Hotel eMarketing, the hospitality industry�s
leading digital marketing company, has introduced a new set of services
designed specifically for hotel management companies. The services were
developed to generate targeted traffic to individual hotel websites and
to track and retain visitor information.
Hotel eMarketing�s new services include individual property websites designed to client specifications and optimized to rank well in the top search engines. Services also include search engine promotion and marketing for each template (includes registrations and targeted pay-per-click advertising), tracking and reporting, and e-mail procurement. �We are very excited to offer this new set of services to hotel management companies,� says John Waddy, president of Atlanta-based Hotel eMarketing. �We have found that many hotel management companies have not been able to effectively promote individual hotel sites in a cost-effective manner. They often create one hub site that lists all of their managed hotels but do not effectively promote their properties in each individual market.� To ensure that hotel management companies capture as much on-line business as possible, Hotel eMarketing is offering a one-stop, digital marketing solution that maximizes opportunities for each individual hotel. The company�s solution features professionally designed websites built with templates that allow the hotel management company to manage and update information easily. Designs optimized to ensure maximum exposure �Each design is optimized so that it ranks high in the leading search engines for that geographic market,� says Brent Beatty, director of sales & marketing. �We work with each hotel to select the keywords and phrases that maximize on-line visibility. A website in and of itself is great but if your target market cannot find it, you get no return on your investment and you lose business to competitors.� Each individual hotel�s template will be designed by one of Hotel eMarketing�s talented graphic artists. �A website�s design is extremely important,� Beatty says. �A recent survey of 1,100 Internet users conducted for Genex, an Internet design company based here in Atlanta, found that 65 percent of respondents will not patronize a poorly designed site�even if it is a favorite brand.� As part of Hotel eMarketing�s new set of services, the company will submit each hotel management company website to the top search engines and directories. Hotel eMarketing also will provide keyword research and an estimate of click-through rates and marketing costs for submitting a site to the top pay-per-click (PPC) search engines. PPC search engines provide the top search results for Google, AOL, Yahoo, MSN and other leading search engines via sponsored listings. �We also will provide hotel management companies with the reports they need to monitor and analyze activity at each hotel�s website,� Beatty says. �We can tell our clients where their website visitors are coming from, how long they spend at their sites and what decisions they make when they get there. The reports will enable hotel management companies to track return on investment. They also will show them what they can do differently on each page to encourage bookings.� Hotel eMarketing also will provide hotel management companies with the tools they need to collect e-mail addresses and other data at each hotel�s website. E-mail addresses, combined with data about a guest�s interests, enable a company to offer highly targeted promotions to help put heads in beds. �Companies are always looking for the best way to communicate with their target markets,� Beatty says. �We�ve seen electronic direct marketing campaigns work very well. It enables a company to sell some additional rooms in a short period of time and market promotions in a measurable and cost-effective way.� In addition to providing the data collection tools for a website, Hotel eMarketing also will design, send and track the effectiveness of electronic direct marketing campaigns. About Hotel eMarketing:
Hotel eMarketing provides two levels of on-line marketing consulting: Level one focuses on search engine visibility, while the second level delivers complete on-line market dominance utilizing search engines, global distribution systems, tourism sites, lodging sites and other �Internet doorways� to a company�s website. Hotel eMarketing has worked with more than 160 hotels and resorts in every lodging industry category. Its customers include ResortQuest International, The Mansion on Turtle Creek in Dallas and The Palms Hotel in South Beach, Fla. Hotel eMarketing�s customized solutions help lodging companies attract, persuade, convert and retain on-line customers. For more information about Hotel eMarketing, go to www.hotelemarketing.com or call Brent Beatty at (404) 541-9780. |
