PORTSMOUTH, N.H. / MUNICH � MAY 8, 2003 � Newmarket International Inc. has been selected as the exclusive reseller in The Americas for Serenata IntraWare AG�s NetHotelTM property-wide and corporate-wide PMS integration solutions and other business-boosting technology tools for central IT solutions, Customer Relationship Management (CRM) and targeted marketing and loyalty campaigns.
Danny Hudson, Vice President of Product Strategy & Marketing for Portsmouth based Newmarket International, said the expanded partnership will deliver significant bottom-line benefits to the clients of both companies, while creating substantial new business opportunities across The Americas for the duo.

�Serenata�s NetHotel solutions cost-effectively connect once-disparate islands of information in Property Management Systems, Central Reservation Systems and Sales & Catering applications, such as DelphiTM, so hotels can bolster their profitability and productivity, while optimizing service and CRM initiatives,� Hudson said. �Thanks to NetHotel, firms such as our joint client The Whitbread Hotel Company, and its 60+ Marriott brand properties, now have the technology tools they need to turn connectivity � a common information management Achilles� heel � into a rare competitive advantage.� 

Sean O�Neill, President & CEO of Newmarket International, said NetHotel is designed and proven to help hotel owners and operators �bring it all together� by deploying value-engineered technology to fully bridge information, systems, staff, properties and planners in a real-time, real-world manner. 

�Now, hotel operators can link their PMS applications to the industry�s leading Sales & Catering solution � Delphi, to achieve dramatically improved data and business intelligence between the two systems,� O�Neill said. �The days of proprietary, closed systems must finally come to an end so hotel professionals can fully realize and reap the benefits of their various existing technology investments. This is another big step in that direction � as Newmarket International endorses and supports open standards integration among best-of-breed solutions in the industry.

�NetHotel empowers owner/operators to do more with less � to build marketshare while simultaneously reducing costs,� O�Neill said. �Next-generation connectivity tools such as NetHotel help hotels fully leverage their existing technology investments, saving significant time and money while protecting and building business.� 

Dieter Dirnberger, Serenata�s Director of Sales and Marketing and a member of the Munich-based company�s Board of Directors, said the exclusive reseller agreement was driven by increasing demand for NetHotel across the globe.

�NetHotel is uniquely designed to provide links between leading PMS, CRS, CRM, Back Office and Sales & Catering applications such as Delphi,� Dirnberger said. �There�s been an unmet marketplace need for a connectivity solution such as NetHotel in The Americas for quite some time, but we took great care to partner with a company the caliber of Newmarket International � which has the global infrastructure and unwavering commitment to world-class service and support that we and our customers require.�  

NetHotel�s suite of next-generation connectivity tools is comprised of six modules:

• NetHotel Base � Synchronizes all enterprise data in a centralized database and profiling system; serves as PMS connector and Delphi link.
• NetHotel Central Reporting � Web-based front-end system that allows Intranet users to review, dissect, share and store detailed reports of every level, from straight statistical reports to customizable Microsoft OLAP reports.
• NetHotel Central Profile � Consolidate and manage profile data in a central database and distribute information across all properties, from guest preferences to payment and stay details.
• NetHotel Loyalty � A customer loyalty program for managing frequent-guest programs chain-wide and awarding valued guests.
• NetHotel Campaign Manager � Create and manage highly targeted direct mail and electronic mail marketing campaigns, plan and assess costs, and track the ROI of each campaign.
• NetHotel Integrity � Enhance the data quality of clients� profiles and optimize the effectiveness of related sales and support strategies with accurate, automated address and zip code matching.

About Newmarket International
Newmarket International, �the makers of Delphi,� is the leader in delivering group, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Newmarket International enables customers to increase efficiencies and maximize profits. In addition to its headquarters in Portsmouth, N.H., Newmarket International has offices in London servicing Europe, the Middle East and Africa (EMEA), and in Singapore servicing Asia/Pacific. For more information, please visit www.newmarketinc.com.

About Serenata IntraWare
Munich-based Serenata IntraWare AG has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains: Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With NetHotel Sales, Serenata offers a Customer Relationship Management (CRM) solution, which enables the sales executives of hotel chains to make the most of the data in their sales presentations. Through strategic cooperation with prominent IT partners, Serenata increases its competence as the main contact for central user-solutions from a sole provider. For more information, please visit www.serenata.com.