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Greater Miami Convention & Visitors Bureau Recognizes Miami�s Boutique Hotels with Niche Marketing Effort

 
May 7, 2003 - What has 6,133 rooms, is owned by some of the hottest hoteliers in the nation, encompasses a mind boggling variety of notable architectural styles and interiors, and was created by a who�s who list of architects and designers? The answer: Miami�s collection of boutique hotels. 

Now, the Greater Miami Convention & Visitors Bureau (GMCB) has gathered this treasure trove of hotels into one glorious directory, Miami Boutique Hotels, aptly subtitled �a collection of desire.�  The directory is bound in a bright orange cover that sports a lean 5� x 8 ½� format, and a clean, crisp, contemporary design. It includes information on location, pricing and amenities for 97 boutique properties, along with South Beach style photos of models lounging about town.  

�Our boutique hotels and the astounding number of beautiful, architecturally significant properties sweeten the tropical flavor of Miami as a destination, and give the city a unique definition and identity,� says GMCVB chair, Tony Goldman, CEO of Goldman Properties, a well respected hotelier and entrepreneur. �However, marketing a small property is challenging at best.  This directory, designed by the GMCVB and its members, to market and promote Miami�s boutique hotels as a collection to niche markets, is a winner that will provide assistance to each hotel and a powerful identity to the group as a whole.�  

While the directory is geared toward tour and travel agents, convention and meeting planners and the fashion and entertainment industry, to complement the book, the bureau has launched an eye-catching website, geared to visitors and the media, www.MiamiBoutiqueHotels.com, and retained a seasoned hotel professional, Noelle Stevenson, to serve as director of its new boutique hotel program.  Stevenson, who served for eight years as the director of sales and marketing for the Pelican Hotel Group, hit the ground running, promoting the program in New York City and Los Angeles, where she visited key decision makers in the entertainment industry and attended the annual Tour Connection show. 

�The re-emergence of South Beach�s Art Deco District and its growth as an international destination was fueled by its striking one-of-a-kind boutique hotel properties, and it�s appeal has continued to evolve and grow.  Working with Mr. Goldman and our blue ribbon team to create a hotel directory and website that reflects this phenomena, and finding a hospitality professional to dedicate to this program, is a project that will enrich tourism in all of Miami, says William D. Talbert III, president and CEO of the GMCVB.�

Last year, more than 10.5 million people visited Greater Miami and the Beaches -- with more than 80 % of them opting to spend a night in a hotel, motel, guest house or spa. The variety of accommodation available -- is as diverse and exciting as Miami itself. Small and boutique hotels, an industry niche that has grown to serve discerning travelers seeking more personalized hotel experiences, have blossomed throughout Miami, especially on South Beach, which houses the largest collection of Art Deco buildings listed on the National Register of Historic Places. 

For information on small hotel options, check out www.MiamiBoutiqueHotels.com, the new website sponsored by the Greater Miami Convention & Visitors Bureau.  The site offers details on properties, including photos, and provides an opportunity to make reservations online, and learn more about the destination.


 
Contact:
Susan Brustman
[email protected]
(305) 573-0658
Also See: Boutique Hotels: How to Survive in a Down Market - Getting Back to Basics / Brenda Fields / May 2003
News of Boutiques� Demise Is Greatly Exaggerated  / May 2002


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