Hotel Online  Special Report

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Newmarket International Acquires the Optimum Settings
iiTM Software Product Line for Designing Graphical
Floor Plans and Seating Arrangements
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Acquisition includes OSii�s intellectual property rights and client base; 
CEO Software to resell OSii in non-hospitality vertical markets

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HITEC booth #1216


PORTSMOUTH, N.H. / TUCSON, ARIZ. � JUNE 19, 2003 � Newmarket International � the makers of DelphiTM and other leading group, sales, catering and banquet solutions � has acquired the Optimum Settings iiTM graphical event management software product line from CEO Software Inc. and Donald Cozzetti, its founder. The acquisition includes the intellectual property rights, trademarks and client base of Optimum Settings ii (OSii).

As part of the acquisition agreement, CEO Software has committed to sell, install and support Optimum Settings ii in non-hospitality vertical markets, including academic organizations, government institutions and health care facilities.

The acquisition gives Newmarket International, which had been reselling OSii to its clients since 2001, the rights to the industry-leading graphical floor plan and seating set-up software. By acquiring this product line, Newmarket International continues to add value to its product offerings and further widens the feature-function gap with competitors. The acquisition of the Optimum Settings ii product line enables any lodging property or hospitality company to experience even greater value with Newmarket International�s existing products. 

Donald Cozzetti, Founder of CEO Software, said the divestiture of OSii gives CEO Software the ability to focus its resources on the growth of its Scheduler PlusTM and Scheduler Plus iiTM solutions, which help to manage the daily scheduling needs of more than 1,600 organizations. He termed the acquisition �a good fit, a natural progression� of a partnership between two meeting-planning segment leaders.

�I founded CEO Software 18 years ago and am approaching at least a semi-retirement age,� said the 69-year-old Cozzetti. �Optimum Settings ii is a terrific product with 1,000+ successful, satisfied installs, and tremendous upside potential. When you come right down to it, while selling OSii wasn�t easy, it was the right thing to do. And, it was a lot easier knowing we were turning over OSii and its client base to the good people at Newmarket International, real professionals who are committed to growing the solution�s capabilities and marketplace presence.

�It�s a matter of focus: Newmarket International has the technology, people and global infrastructure to further develop OSii and its seamless integration with hospitality management and e-commerce systems,� he said. �Just as important, Newmarket International is focused on the hospitality market, where over 80 percent OSii�s sales are derived, and Delphi and OSii are perfect product complements. Newmarket International�s strong contacts and commitment to the industry will benefit all parties involved. I am confident that OSii is in good hands at Newmarket International.� 

Sean O�Neill, President and CEO of Newmarket International, said the Portsmouth-based company will work closely with all OSii customers and strategic partners to ensure that their valued input is fully leveraged in solutions development and support.

�OSii has carved quite a niche in hospitality due to its smart-yet-simple graphical floor plan and seating set-up drawing capabilities and the intelligent logic behind it,� O�Neill said. �We extensively studied OSii before agreeing in 2001 to resell the solution to our clients. Initially, we were most impressed with OSii�s ability to save properties and their meeting and event planning clients significant time and monies.
�Now, having seen firsthand the power of this robust technology in winning sales prospects� confidence as well as in producing successful meetings, we couldn�t pass up this opportunity to help our clients and the industry seamlessly integrate online meeting and event planning functions in an easy, cost effective manner,� O�Neill said. �Put simply: We like OSii and its potential so much, we bought the product line!�

About Newmarket International
Newmarket International, �the makers of Delphi,� is the leader in delivering group, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket International enables customers to increase efficiencies and maximize profits. Newmarket International is the only Hospitality Sales & Catering solutions provider to garner a second consecutive Excellence in Customer Satisfaction rating and its accompanying 2002 NorthFace ScoreBoardTM Award, presented by Omega Management Group. In 2003, Newmarket International won the coveted Microsoft® Retail Application Developer (RAD) Award for the third time in three years � this time for Best Use of Microsoft® .NET Technologies for its NetXchangeTM I-Server. A unique systems integration platform providing enterprisewide data snapshots, NetXchange I-Server serves as the information exchange hub seamlessly linking disparate systems, databases and people continents apart. Newmarket International also was recognized in 2003 by Investors in People (U.K.) for its training and employee development programs and its unwavering commitment to continuous improvement. For more information on the company and its business-generating, cost-cutting solutions, please visit www.newmarketinc.com.

About CEO Software Inc.
CEO Software Inc. is a privately held corporation based in Tucson, Ariz., specializing in the development, sale, installation and support of leading resource and event management software. The company�s Scheduler PlusTM and Scheduler Plus iiTM solutions helps to manage the daily scheduling needs of tens of thousands across more than 1,600 organizations � primarily academic and government institutions, health care facilities, and conference and convention centers. Under the same ownership and management since its founding in 1985, CEO Software holds strategic alliances with several Fortune 100 companies, such as Hilton Hotels Corp., Sodexho, Hyatt and others. �The most widely recognized authority in event management software,� CEO Software has earned and built upon its strong industry reputation one client, one project, one request at a time. CEO Software�s family of satisfied clients span the globe, including countries as far China, Chile, Japan New Zealand, and Australia. For more information on the company and its time and money-saving solutions, please call +1-520-296-7577, or visit www.ceosoft.com.

HITEC booth #1216

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Contact:
Shawn McDonald
 Director of Marketing
Newmarket International Inc.
(603) 430-7434
[email protected]


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