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Multi-Property Edition v9.1 to Connect and Cross-sell 40+ Properties .. Integration to already-installed Delphi Global Sales Edition will further drive revenues among all connected properties . HITEC booth #1216 |
PORTSMOUTH, N.H. / TORONTO � JUNE 19, 2003 �
Fairmont Hotels & Resorts has selected Newmarket International Inc.�s
DelphiTM Multi-Property Edition v9.1 as its global Sales & Catering
technology standard.
Fairmont Hotels & Resorts completed its first deployment of DMPE v9.1 in mid-April at its flagship property, The Fairmont Royal York in Toronto. Vineet Gupta, Fairmont VP Technology, said the company plans to deploy DMPE v9.1 across all of its 43 properties during the next two years. �While we currently have committed to installing Delphi Multi-Property Edition v9.1 at 23 properties, we will continue to deploy DMPE at our remaining properties in 2004 � quite frankly because the business tools that DMPE delivers will significantly help our sales force to maximize their potential for selling,� Gupta said. �Newmarket International is well known throughout the hospitality industry because its technology and team are proven to meet evolving marketplace needs,� he said. �Delphi Multi-Property Edition v9.1 certainly is no exception. The new software delivers all of the sophisticated Sales & Catering tools that have made Delphi an industry name, along with a bevy of new features designed to bolster sales and streamline processes through improved connectivity via a single, centralized database.� Michael Rennell, Newmarket International�s VP of Sales, said the Fairmont properties � which are migrating from Delphi DOS 5.0 and 5.2, as well as Delphi Windows 2.1, 7.2.1, 8.0 and 9.0 single-property versions � will realize significant bottom-line benefits by leapfrogging to DMPE v9.1 and coupling the enterprisewide solution with Delphi Global Sales Edition. �We have a long-term relationship with Fairmont Hotels & Resorts and have always been impressed with how their staff takes great time and care to learn and use the myriad features in our Delphi Sales & Catering solutions,� Rennell said. �Fairmont associates typically leverage the complete functionality of every Delphi feature to optimize their space and customer relationship management. With the deployment of DMPE v9.1, Fairmont associates soon will gain access to an arsenal of new business development and connectivity tools proven to bolster the bottom line in both the near and long term.� Gupta said DMPE v9.1 and Delphi Global Sales Edition � which is accessed anywhere, anytime via Fairmont�s unique and individualized employee portal, www.myfairmont.com � possess the comprehensive Sales & Catering software solutions required to manage the multi-dimensional aspects of Fairmont�s business. �We are a diversified hotel company catering to: transient leisure and business travelers; large global corporate accounts; and tour groups, associations and travel wholesalers,� Gupta said. �Each of these business segments is critical to our continued growth and success. Once fully implemented, Delphi Multi-Property Edition v9.1 and Delphi Global Sales Edition will position us to better attract, retain and manage business in each of these areas.� Gupta said Fairmont has a sizable base of upscale real-estate assets that range the gamut in size and type, from city center hotels and resorts, to hybrid hotel/conference centers with 50 meeting rooms or more. �Not only do our customer bases and property sizes and types vary significantly, but so do the market demands of the 38 different cities and six different countries we�re located in,� Gupta said. �Through centralized information management, we�re able to connect all of these different sites and store, mine and share data as needed, when needed,� he said. �Delphi Sales & Catering solutions help our staff to readily and electronically share sales leads, and therefore are instrumental in improving follow-through and closing rates across dozens of our properties. �Because of Newmarket�s progression toward technology standardization, DMPE v9.1 and Delphi Global Sales Edition are uniquely designed to get everyone on the same page with record efficiency and ease,� Gupta said. �Thanks to the latest Delphi solutions, clusters of Fairmont properties across the U.S., Canada, Mexico, Barbados, Bermuda and the United Arab Emirates, and our 11 Global Sales Offices, will be connected over the next two years so they can truly work together to close on new business opportunities and better service existing key accounts.� Connectivity is the key to profitability, according to Sean O�Neill, President and CEO of Portsmouth-based Newmarket International � the makers of Delphi and other leading group, sales, catering and banquet solutions. According to O�Neill, when Fairmont�s DMPE v9.1 deployment project is completed, the technology will:
About Newmarket International
About Fairmont Hotels & Resorts Inc.
HITEC booth #1216 |
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Shawn McDonald Director of Marketing Newmarket International Inc. (603) 430-7434 [email protected] |