�We leveraged Newmarket International�s experience of over 90 million square feet of meeting space managed at over 3,000 installations to deliver this business-driving technology to a segment of the market that has not had access to competitive, reasonably priced sales tools before,� said Sean O�Neill, Newmarket International�s President and CEO.  �We built Delphi.Net from the ground up beginning with Microsoft�s .Net architecture for flexible, low-cost, Web-based delivery.� O�Neill noted that Delphi.Net reinforces Newmarket�s position among research and development leaders such as Microsoft that understand the value of investing in new technologies.

Delphi.Net Delivers High-End Functionality Benefits at Low Cost 

Newmarket International understands that midscale properties and chains run on limited technology budgets and price is critical in their technology adoption.  To provide the reasonably priced sales solution midscale operators need, Delphi.Net is designed to run over the Internet as an on-line solution that does not require expensive property hardware or software.  Instead, Delphi.Net users have only a low monthly fee for each person accessing the system.  System training is also provided over the Internet, eliminating costly travel expenses and loss of employee productivity. 

With corporate travel budgets shrinking, the midscale market is heating up as more travelers select midscale properties.  Hotel groups are competing for prime building locations that position their limited service properties near restaurant chains and office parks; and are also competing for every room night.  To survive, midscale hotel operators need technology tools that give them a competitive sales advantage.  In the past, sales-force systems have been priced above what many midscale operators could comfortably afford.  Delphi.Net is designed specifically to meet the needs of midscale operators on a tight budget who want to drive more business to their properties.

First to Market with Negotiated Rate Tools

�Rates and demand fluctuate at many properties because of local influences such as conventions, tradeshows, and new group travel accounts, and most operators need to maintain negotiated corporate rates,� said Valyn Erickson, Newmarket International�s Director of Product Strategy.  �It is difficult to train sales staff on everything that affects their properties� rates.  Imagine that a national company opens a new major corporate office in your market and you win a contract to house their traveling employees.  Your sales staff needs to know the new contracted rates before they begin developing relationships with department heads at the company.  Delphi.Net stores all negotiated group rates and historical account attainment so sales teams have the data they need to always sell the correct rate for corporate accounts.  Delphi.Net puts the sales tools in your team�s hands that allow them to instantly recognize the correct and most profitable rate.�

Cost Effective Technology

Delphi.Net requires no on-site hardware or system maintenance staff because it is built on Microsoft�s newest .Net architecture for Web-based utility.  Additionally, its low subscription-based fee makes it accessible to the midscale and limited services markets that have traditionally not been able to afford the sales technology tools used by larger companies and that are now required to compete in today�s marketplace.   To further lower costs, Newmarket will provide free web-based training for users.  Delphi.Net�s application service provider (ASP) platform eliminates costly upfront hardware investments and is available to every user with a password from any browser anywhere.  AT&T, one of the strongest tier-one Internet providers with secured hosting facilities and 24/7 hot backup services for consistent system performance, will host Delphi.Net.

Delphi.Net is designed for sales professionals who travel and need accurate real-time availability, rate, and other property information to allow them to drive more business while they are on the road.  Newmarket International�s industry-tested open platform architecture means Delphi.Net�s property database can be instantly accessed for accurate confirmation of negotiated corporate rates, guest room and meeting space availability, and that sales teams can quickly share sales contacts, leads, and transfer accounts even while they are away from the office as long as they have access to an Internet connection. 

Newmarket Presented with 2003 �RAD� Award � �Best Use of .Net Technology�

Newmarket International has been honored with Microsoft�s 2003 Retail Application Developer (RAD) award for Best Use of .NET Technology.  For the first time the latest technology will enable midscale organizations to quickly track and share enterprise leads and availability at a low cost of ownership.  Microsoft® RAD Award winners are selected by a panel of experts, including members of the press, analysts, consultants, academics and retailers. Nearly two dozen contestants were eligible for the coveted Best Use of .NET Technologies RAD Award.

About Newmarket International
Newmarket International, �the makers of Delphi,� is the leader in delivering group, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket International enables customers to increase efficiencies and maximize profits. Newmarket International is the only Hospitality Sales & Catering solutions provider to garner a second consecutive Excellence in Customer Satisfaction rating and its accompanying 2002 NorthFace ScoreBoard^TM Award, presented by Omega Management Group. In 2003, Newmarket International won the coveted Microsoft® Retail Application Developer (RAD) Award for the third time in three years � this time for Best Use of Microsoft® .NET Technologies for its NetXchangeTM I-Server. A unique systems integration platform providing enterprise-wide data snapshots, NetXchange I-Server serves as the information exchange hub seamlessly linking disparate systems, databases and people continents apart. Newmarket International also was recognized in 2003 by Investors in People (U.K.) for its training and employee development programs and its unwavering commitment to continuous improvement. For more information on the company and its business-generating, cost-cutting solutions, please visit www.newmarketinc.com.