| April 2003 - Apart from being undisputed
leaders and pioneers in travel distribution, each has contributed their
perspective about the state of the travel industry in the introductions
to the three-book series: The Travel Distribution Library.
The newest addition to the series, Multi-Channel Distribution - The
Essential Guide, covers the marketing dilemma facing all sectors of the
travel industry.
In addition to viewing the compendium of initiatives offered by competitors,
the report covers decisions to be made regarding participation in the online
and offline channels, as well as determining segmentation strategies to
better quantify your distribution initiatives.
The Travel Distribution Library is published |
Sam Katz
Max D. Hopper |
by T2Impact, a leading global consultancy in the online travel market space.
The three-book series � eCommerce Pioneers, The Year in Review and Multi-Channel
Distribution � is easily the most comprehensive analysis of the travel
industry, on and offline, currently available anywhere, at any price.
eCommerce Pioneers and The Year in Review were written by Chicke Fitzgerald,
an Internationally renowned expert in travel distribution and co-founder
of T2Impact. The third book, Multi-Channel Distribution, was co-authored
by industry guru Kathy Misunas.
These three books provide the background to the industry, insightful
and comprehensive analyses of the global marketplace, case studies, checklists
for defining your online
strategy and creative business plans that work. They also highlight
tangible ways to avoid the many pitfalls and traps that await the unwary.
 For
more information, including the detailed table of contents and ordering
instructions for each book, click
this link. You can save $410 by ordering the books as a set,
which comes with a searchable Adobe PDF version of all three books on CD
and as a subscriber to Hotel Online you will receive a $100 discount off
the set. Enter the discount code HOTONL in Association Code.
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