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Pestana Hotels & Resorts Connects Three Largest Madeira Properties for Optimal Cross-selling via DelphiTM v9.1 Multi-Property Edition

Upgrade decision based on proven ROI from Delphi Single-Property
Edition at a Pestana resort in Lisbon

PORTSMOUTH, N.H. / FUNCHAL, MADEIRA � APRIL 15, 2003 � DelphiTM Single-Property Edition has helped Pestana Hotels & Resorts bolster the profitability and productivity of its Pestana Carlton Palace Hotel in Lisbon so much so that the luxury lodging chain recently decided to deploy Delphi v9.1 Multi-Property Edition to connect and cross-sell three of its largest resorts in Madeira.

�Having deployed Delphi Sales & Catering software at one of our Lisbon properties nearly two years ago, we have had the luxury of experiencing firsthand how this simple-yet-smart technology delivers unmatched immediate, significant and sustained ROI,� said Philippe De Meyer, Area Director of Operations for Pestana Hotels & Resorts in Madeira.

De Meyer said Delphi Single-Property Edition already has more than paid for itself at the Lisbon property, but that Pestana Hotels & Resorts has even higher expectations regarding the ROI that Delphi v9.1 Multi-Property Edition is poised to deliver three Pestana properties in Madeira.

�Investing in Delphi v9.1 was an easy decision because the application offers all of the functionality that has made Delphi the world�s No. 1 hospitality Sales & Catering solution for years � along with several new business-management and sales prospecting tools,� De Meyer said. �When combining the many new bottom line-driven enhancements incorporated in Delphi v9.1 with the unique and proven cross-selling capabilities that Delphi Multi-Property Edition delivers, we are confident that our ROI on this Madeira project will be exponentially greater than the impressive results that we continue to enjoy at our stand-alone Lisbon property.� 

Delphi v9.1 Multi-Property Edition today connects 900+ guestrooms and 20,000 square feet of meeting space for optimal cross-selling at the following Pestana Hotels & Resorts in Madeira:

  • The Atlantic Bay Hotel � A four-star property with 206 guestrooms and suites, all of which have ocean views and balconies, along with nearly 3,000 square feet of meeting space.
  • The Pestana Carlton Madeira Hotel � A five-star Ocean Front property, located in the heart of Madeira, featuring 328 luxurious guestrooms and suites, and 6,000 square feet of meeting space.
  • The Pestana Carlton Park Hotel � Featuring 375 rooms and 11,000 square feet of meeting space, this five-star property was designed by the famous Brazilian architect Oscar Niemeyer. 
Dan Hiza, Managing Director � EMEA, for Newmarket International Inc. � the creators of Delphi and other leading group, sales, catering and banquet solutions � said that when a brand as world-renowned as Pestana testifies as to the unmatched ROI that Delphi delivers, it speaks volumes.

�We�re honored to again be partnering with Pestana Hotels & Resorts in the deployment of leading-edge, business-driven Delphi Sales & Catering solutions,� Hiza said. �Delphi is designed and proven to save properties significant time and monies, while optimizing their existing customer relationships and ongoing group-sales prospecting. With the introduction of Delphi v9.1 Multi-Property Edition, multi-unit operators are better poised than ever to capture new and better-margin group business.�

About Newmarket International
Newmarket International, �the makers of Delphi,� is the leader in delivering group, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry's best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket enables customers to increase efficiencies and maximize profits. For more information, please visit www.newmarketinc.com.

About Pestana Hotels & Resorts
Pestana Hotels & Resorts is a collection of 32 one-of-a-kind luxury, five and four stars  lodging properties located in Madeira, Algarve, Lisbon, Cascais, Oporto, Mozambique , Brazil and South Africa.. For more information on this prestigious collection of properties, please visitwww.pestana.com

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Contact:
Shawn McDonald
 Director of Marketing
Newmarket International Inc.
(603) 430-7434
[email protected]

Philippe De Meyer
Area Director of Operations
Pestana Hotels & Resorts
++351-291-209100
[email protected]



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