New York, NY, APRIL 2003�
Cultural tourism, one of the fastest growing segments of the travel industry,
received a boost thanks to a new publication for travel and hospitality
professionals. The Travel Arts Partnership Newsletter (TAP), a new periodical
focusing on cultural tourism, is available online since February 2003.
The five-times-a-year newsletter is designed to spur productive partnerships
between cultural/heritage organizations and travel and hospitality professionals.
Reporting on trends and developments, TAP features case histories of successful
cooperative projects as well as on-target tips for developing and marketing
new relationships.
TAP
is published as a service to the hospitality, travel and arts industries
by Museums Magazines (a division of The Art Knowledge Corporation), in
cooperation with the Arts & Business Council, Inc. The newsletter is
available to professionals working with convention & visitors bureaus,
chambers of commerce, hotels and tour companies, state and regional tourism
agencies, and other aspects of the travel industry. It will be available
to arts leaders as well.
Larry Warsh, Publisher of TAP, explained that
the newsletter�s mission is to �help boost cultural tourism to new levels
by reporting on key trends, citing the most successful partnerships, and
offering useful information and tips.�
For Gary Steuer, President and CEO of the Arts
& Business Council Inc., "cultural tourism at its best is an ideal
example of arts and business partnership--cultural groups collaborating
with hospitality industry partners, and government, to build their revenue
and visitorship. We are pleased to be a partner with Museums Magazines
in creating a new resource for the many groups throughout the country working
to strengthen the economy and the arts and tourism."
�Cultural tourism offers a vivid demonstration
of the power of cooperative activity and I look forward, through this periodical,
to attracting new partners to an area of key significance to both the cultural
and travel industries,� commented Alvin H. Reiss, editor of TAP.
A national network of city/regional magazines
published since 1993, Museums Magazines are devoted to everything that�s
happening at museums, offering in-depth coverage of museums in major metro-markets
across the country. The company�s custom publishing division produces special
destination guides�often for convention & visitors bureaus�aimed at
promoting cultural tourism. Among its many public service activities designed
to increase museum attendance, Museums Magazines also produces a network
of Museums for Families magazines and regional Museum Calendars (launched
in 2002), designed to encourage museum visits by children and families.
A national organization devoted to fostering partnerships
between the arts and business, The Arts & Business Council, Inc. operates
the American Express National Arts Marketing Project, which includes cultural
training as one of its components, and the New York State Cultural Tourism
Initiative, one of the leading statewide training and granting programs.
Alvin H. Reiss, who has been reporting on the
arts field since 1962, has been named editor of TAP. Mr. Reiss, who is
the author of seven books and hundreds of magazine articles on the arts,
also edits America�s oldest continuing periodical for cultural administrators,
Arts Management. He has presented lecture tours of a week and longer in
Australia, Japan, New Zealand, British Columbia and the United States,
as well as seminars and lectures on cultural tourism and other related
topics in cities throughout the world.
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