"We have seen a marked increase in the web users ratings for "trust" as a critical component in the likelihood of completing an online reservation," said Daniel Taras, Vice President and sector specialist of iPerceptions. "As sites begin to reflect a better understanding of the wants and needs of their users, more visitors move from the information gathering stage to the booking stage," said Mr. Taras. 

"Our data indicates that lookers represent over 50% of site visitors, while potential bookers represent up to 30% of site visitors. Of those, only 10% are actually completing bookings. If organizations hope to increase revenues, they need to understand how to move lookers further along the decision chain and determine why so many bookers are abandoning the process," says Taras. His comments reflect just one key aspect of the many interesting findings in the data. 

"The key attributes in the strategic areas of navigation, content, interactivity, motivation, and adoption/loyalty measured by iPerceptions are the strongest predictors of a satisfied web experience", says Duff Anderson, Vice President of Development at iPerceptions. "The quality of our model has been achieved through ongoing continuous research into discovering which web site attributes most effect user satisfaction. iPerceptions' clients benchmark and measure their user's web experience as well as evaluate this experience against industry norms using these key attributes," said Mr. Anderson. 

Armed with this data, iPerceptions' clients make fast, concise and accurate evaluations of their site's effectiveness versus the norm. More importantly, the analytics address industry specific issues such as increasing the all-important "look to book" ratio, as well as building loyalty with valued customers. 

About iPerceptions Inc   iPerceptions' webValidator� helps organizations conduct simple, fast, and economical market research on a user's behavior throughout their web site experience.