"Lebensart technology and the SMART System have a solid history and experience in the hospitality industry for successful data management," said Gayle Vendola, Director of Database Resources, Raffles International Hotels and Resorts. "We chose them as they have proven success managing complex hospitality data.   A further reason for the choice was their ability to expand customer data, and provide accurate profiles and models that can help us manage our marketing effectiveness and develop targeted communication campaigns."

Currently, Raffles International's portfolio includes deluxe and luxury hotels and resorts across 6 continents and 16 countries, with a total of more than 13, 000 rooms worldwide. The Raffles International name is synonymous with high quality and style, and their hotels known for personalized and distinctive customer service. To continue their award-winning standard for quality and innovative approach to hotel management, Raffles looks to lebensart technology's SMART System, with the ability to turn raw customer data into sophisticated, usable marketing intelligence. Using the SMART System, Raffles International can leverage customer preferences and past behaviors to anticipate each customer's needs, continuing their legacy of offering quality and comfort to travelers who require something beyond five star accommodations. 

lebensart technology's SMART System is an integral part of Project Symphony, Raffles International's company-wide approach to Customer Relationship Management.  Project Symphony is Raffles International's integrated sales, marketing, technology and operational tool which will offer smart solutions for understanding, managing and cultivating customer relationships. 

lebensart technology

lebensart technology enhances the practices of Customer Relationship Management (CRM), introducing the next generation of customer centric solutions - Customer Delivery Solution (CDS). lebensart technology is an innovative, global provider of full lifecycle, customer centric tools, that help companies acknowledge and anticipate the needs of their customers, then provides the opportunity for personalized communications. The company offers an integrated product and service suite - the SMART System - a unique ASP (Application Service Provider) based solution, made up of 8 product and service modules. All 8 modules work with a customer database, using historical customer and profiling information to drive marketing activities. lebensart technology is headquartered in Scottsdale, Arizona with satellite offices around the world.