 |
 |
|
|
|
|
|
|
to Serve Teams, Athletes |
SILVER SPRING, Md. - May 13, 2002--Worldwide
lodging franchisor Choice Hotels International (NYSE:CHH) just made booking
rooms for teams, athletes, and fans a little easier with the launch of
www.choicesportstravel.com. Designed exclusively to accommodate the lodging
needs of sports travelers, this site allows secure online booking for guestrooms
at over 5,000 hotels in a fast and streamlined manner.
 "Our
mission is simple," said Wayne Wielgus, Choice's senior vice president,
marketing. "We want to provide sports travelers with an online travel solution
that meets their specific booking needs. Our new site, www.choicesportstravel.com,
is the lodging industry's first online venture customized exclusively for
the sports travel market."
According to Wielgus, Choice was also one of the first hotel chains to offer online booking. "We continue to stay ahead of the curve by providing travelers with the resources they need to plan their trips online," Wielgus said. To book rooms on the site, each user must register his or her name, contact information, and password. The site's unique online schedule submittal system enables a team to book hotel reservations for one road trip or for every away game on their schedule. All reservations requiring nine rooms or less can be made in real-time. Users will receive instant confirmation. Requests for larger bookings, which include 10 or more rooms, will be submitted to Choice's Sports Desk. The user will be contacted by one of Choice's sports reservation specialists within 72-hours with rates and availability. In addition to booking reservations, visitors can navigate through the easy-to-use site filled with innovative sports related graphics, revolving action images and real-time sporting news from youth, collegiate and professional levels. Other site features include: Community: Communicate with other sports enthusiasts by posting messages in the online community available on the site. Our Hotels: Highlights Choice's eight brands and
amenities.
Contact Us: Order a FREE worldwide directory,
obtain mailing
About Us: Read about our mission and view testimonials
from our
Frequently Asked Questions (FAQ): A one-stop-shop
for information
"The multi-billion dollar sports travel industry
represents a huge potential market for our franchisees," said Brian Parker,
Choice's director of sports marketing and sales. "The new website is an
excellent vehicle to penetrate the lucrative sports market."
|
###
|
Choice Hotels International Camila Clark Tel: (301) 592-6381 Fax: (301) 592-6177 [email protected] |