Targeted for hotel professionals, �Understanding Distribution Marketing for Hotels Through The GDS (Global Distribution System) and Internet� provides hoteliers operating within Asia and Oceania with information on the most current and emerging technologies in electronic distribution.  An important consideration in developing these sessions is that content for the course has been adapted to specifically address issues pertinent to hotels in this region.

The rigorous two-day agenda is comprised of learning modules that include interactive presentations, participant material, hands-on case studies and other thought-provoking exercises, examples and activities.  Those involved in the program also receive a copy of the HEDNA GDS Pocket Guide to use as a reference tool in helping to decipher GDS encrypted coding.

According to Doug Kennedy, President of HSA International, �This is a strategic opportunity for hotel professionals to gain easier access to information that is now a crucial part of achieving success in the increasingly competitive global marketplace of travel and tourism.�

This series of events follows the overwhelming response to the HEDNA University launch in Asia/Pacific in September 2001, when over 60 representatives of hotel companies throughout the region convened in Singapore.  Since that time, significant developments in electronic distribution have occurred that have created a need for an increased frequency of educational sessions on the topic.

"With electronic distribution on the rise in hospitality hot spots like Bangkok, Hong, Kong, Singapore and Sydney, this highly valuable educational program is taught by HSA's finest professional trainers in the industry," said Roland Tanner, President of HEDNA and Vice President of Information Technology and Distribution for Utell. "HEDNA is proud to be a part of this productive partnership, helping to drive HEDNA's goal of advancing hotel e-distribution via education."

Recognizing the uniqueness of electronic distribution as it applies to hotels in Asia/Pacific, special consideration was given to designating Christine Toguchi, Managing Director of HSA International�s Regional Office in Singapore, to serve as the primary facilitator of the program.  Her hotel experience and up-to-date familiarity with distribution marketing were key elements in her selection.

In addition to the Hong Kong event that was held on Thursday & Friday, 27 & 28 June, the series of locations and dates for the program include:
 

Sensitive to the current economic challenges in Asia/Pacific, HEDNA has made available special pricing for members of the association, as well as for non-member hotels and hotel companies.  Individuals can register for the two-day program for US$495 if they are HEDNA members, and non-members are extended the rate of US$595.  Fees include all conference material, refreshment breaks and lunch each day.

The most current updates and schedule adjustments are maintained on the HSA International web site at www.hsa.com.  Those interested in participating in the HEDNA University program can also register online by visiting the site.

About HEDNA
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient.  For additional information, please visit www.hedna.org.

About HSA
HSA International specializes in the design, development and delivery of training programs, online learning and mystery call services especially for the hospitality industry; all of which are focused on enhancing performance and productivity.  HSA clients include a number of industry leaders including Starwood Hotels & Resorts, Mandarin Oriental Hotel Group, Preferred Hotels & Resorts, and Raffles International Hotels & Resorts.  For further details contact Christine Toguchi in Singapore at (65) 6278 2401 or [email protected].