DENVER, Colorado
April 25 & 26, 2002
Susan Sweeney, E-Business expert, author of "Internet Marketing for
Your Tourism Business" and speaker at over 40 tourism conferences worldwide,
is now running a series of Tourism Internet Marketing Bootcamps!
Susan has designed and developed these Bootcamps for YOU the tourism
professional, in response to the many requests she has received over the
last year for detailed training in the area of marketing tourism operations
online.
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Learn what it takes to achieve e-business success
in the tourism industry!
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Learn how to effectively promote your web site online
using these proven Internet marketing tips, tools and techniques!
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Learn how to design a dynamite Web site that exceeds
the needs and expectations of your target market.
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Learn how to identify the most appropriate online
marketing mix for your operation whether it be e-zines, mail lists, links,
meta-indexes, email, virtual tours, search engines, directories, portals,
streaming audio and video, signature files, permission marketing, viral
marketing or other techniques discussed.
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Learn how to implement your online strategy.
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All attendees receive a 1200+ Bootcamp Binder with
dynamite content.
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This Bootcamp is designed specifically for you,
the tourism professional, to provide you with the necessary education and
skills to maximize your business opportunities online.
 Participate
in the Tourism Internet Marketing Bootcamp and leave with the valuable
knowledge and skills you can begin using immediately to increase your business.
Whether you want to effectively market your tourism
operation online or build a dynamite Tourism Web site from the ground up
the Tourism Internet Marketing Bootcamp will provide you with the proven
tips, tools, techniques, resources and strategies you need to grow your
business
The Bootcamp Binder alone is worth the fee of
attending!
Who Should Enlist
Tour Operators | Hotels, Motels and Bed &
Breakfast Operators | State & Regional Associations | Government |
Travel & Tourism Professionals | Cruise Lines | Resorts & Golf
Courses | Conventions & Visitors Bureaus | Hospitality & Tourism
Associations Economic Development Agencies | Webmasters & Developers
| Tourism Marketing Professionals | Destination Marketers | Tourism Consultants
| Anyone who is involved in the tourism industry and is responsible for
increasing business to their operation.
When & Where
25 & 26 April, 2002
Denver, Colorado
Enlist Today!
The Bootcamp fee includes training, meals, refreshments
and a 1200+ page workbook. Bootcamp registration for 2 days is US $997.
To register for the Bootcamp call our TOLL FREE
number NOW: 1.888.274.0537 or 902.468.2578
To register online, by fax or snail mail, please
go the site: www.susansweeney.com/register.html
All Bootcamp attendees will receive a FREE 1/2-hour
consultation with an Internet marketing consultant to review your
Web site and provide you with valuable feedback!
What People Are Saying!
| "I learned so many things that
will help make my site faster, nicer looking, get higher search engine
rankings, attract more customers, bring them back, etc. I was very happy
with the step-by-step descriptions of most sections. It really makes you
see how manageable everything can be and that you don't have to be an expert
to have an attractive, high traffic site. I think there's a lot of information
I will be able to take back and use immediately. Susan treated everyone
with respect and answered and encouraged questions. A lot of energy!"
- Debbie Gibb,
Travel Adventures
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| "The Best, most comprehensive educational
program I have ever attended. It not only lived up to my expectations but
exceeded them. Wonderful step by step process for re-designing our Web
site and preparing for future marketing strategies."
- Larry Sieg, Atlantic
City Convention & Visitors Authority
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| "I learned a lot! I thought by
looking at the agenda that I knew most of this, but I didn't! It exceeded
my expectations. It really reinforced things that I knew had to be done
but wasn't sure how to go about doing it. I'm hoping to take this knowledge
back to our whole web and marketing team. Excellent, Excellent."
- Mary Bishop, Virginia
Tourism Corporation
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| "Excellent. You exceeded expectations
and the expectations were high. You've given us a tremendous amount of
info which was great. Your enthusiasm was tremendous. I admire how you
continued to demonstrate your passion for all subjects throughout the 2
days! What a great job."
- Tom Ridgeway, Hilton
Head Golf & Rentals
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| "Great take home value - I have
a list of 60 things to do tomorrow. Lots of energy!"
- Blaine Lansberry,
Bahama House
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Bootcamp Daily Agenda
Day 1
08:00 - Welcome/Bootcamp Binder
Review/Agenda Review
08:10 - Common E-Business Myths
and Realities for Tourism Operators
 08:30
- Web Site Design/Development Methodology
08:45 - Tourism Web Site Objectives
Discussion
08:55 - Tourism Target Markets
Discussion
09:05 - Tourism Products/Services
Discussion
09:15 - How to do your Competitive
Analysis
09:30 - How to develop your Web
Site Storyboard
10:00 - Coffee Break
10:20 - Essentials of Web Site
Design
10:40 - Web Site Graphic/Images/Alt
Tags
10:50 - Web Site Interactivity
11:00 - Web Site Interface
11:10 - Web Site Mechanics
11:20 - Designing your site to
be Search Engine Friendly
11:50 - Submitting to Search Engines
and Directories
12:30 - Lunch 13:30 - Web Site
Repeat Traffic Generators
14:15 - Permission Marketing Campaigns
14:35 - Viral Marketing Campaigns
14:45 - Coffee Break
15:05 - Contests/Campaigns/Loyalty
Programs
16:00 - Virtual Tours/Rich Media
16:45 - Wrap up/ Question &
Answer
18:30 - AWOL Evening
Day 2
08:00 - Agenda Review
08:10 - Developing Your Internet
Marketing Strategy
08:20 - Email, signature files,
Autoresponders
08:40 - Public Mail List Marketing
09:00 - Private Mail List Marketing
10:00 - Coffee Break
10:20 - Newsgroup Marketing
10:40 - Link Strategies
11:00 - Meta-Index Listings
11:15 - Cybermail Listings
11:30 - Online Advertising
11:45 - Award Programs
12:00 - Media Relations
12:15 - E-zines/Online Publications
12:30 - Lunch
13:30 - Web Rings
13:45 - Affiliate Programs
14:45 - Coffee Break
15:05 - Web Traffic Analysis
15:20 - Offline Promotion
15:30 -Implementation and Maintenance
Scheduling
15:45 - Measuring Your Online Success,
ROI, Conversion Ratios
16:00 - Next Steps
16:15 - Wrap up/Question &
Answer/Graduation from Bootcamp
Questions?
Susan Sweeney
the E-Business expert.
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Contact us via email:
[email protected]
Or call Toll Free: 1.888.274.0537
Or phone: 1.902.468.2578
Register NOW to avoid Disappointment!
Space is limited to 30 participants per Bootcamp! |
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