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Gives Priority to New Issues |
SAN JUAN, Puerto Rico (April 9, 2002) � The Caribbean
Hotel Association (CHA) recently publicized the preliminary program for
its annual Caribbean Hotel Industry Conference (CHIC), themed �Winning
in a Changing Marketplace.� The sessions will address important topics,
such as short term and long term Industry Outlook, the �New� North American
Market, Public Relations in Good Times and Bad, Hotel Cost Management and
Control, a New Approach to Caribbean Tourism Management and Marketing,
and Niche Marketing. �We felt it was important to give priority to
the issues that have gained particular relevance in light of the changed
climate of the hospitality industry since last year,� said John Bell, director
general and CEO of CHA. In addition, CHIC features two additions
to its program: a Small Hotels Track and a Caribbean Hotels Showcase
for Travel Agents. CHIC 2002 will take place June 16-19, 2002 at
the Wyndham El Conquistador Resort & Country Club in Puerto
Rico. Small Hotels Track: CHIC 2002 incorporates the former CHA Small Hotels
Retreat and its agenda to present the most business and learning environment
possible for Caribbean small hoteliers. The small hotels track features
daily working breakfast sessions targeted to small hoteliers, as preludes
to specific panel discussions, �Develop a Hard-Hitting Marketing Plan�
and �Pricing your Hotel�s Room Rates.�
Caribbean Hotels Showcase for Travel Agents: CHIC 2002 will feature the opportunity for hoteliers
to promote their properties to travel agents who have been invited to join
us and explore the Caribbean �one tabletop at a time.� In a showcase
environment, hoteliers will be able to display promotional material; conduct
business one-on-one; and make new contacts in the travel industry � at
no extra cost.
Registration Details: CHIC 2002 offers considerable savings, such as special rates for small hoteliers, as well as special group discounts for all hoteliers. For rate details, full program and additional information, or to obtain a registration form for CHIC 2002, visit CHA�s website or contact: CHA Meetings Department at telephone: 787-725-9139; fax: 787-725-9108; e-mail: [email protected]. Founded in 1962, CHA is dedicated to excellence
in hospitality, leadership in marketing, and sustainable growth in tourism,
to the benefit of its membership and that of the wider Caribbean community.
The members of CHA represent the entire spectrum of hospitality industry�s
private sector, from over 1,100 member hotels in 34 national hotel associations,
to allied members including airline executives, tour operators, travel
agents, trade and consumer press, hotel and restaurant suppliers, and others.
CHA is headquartered in San Juan, Puerto Rico, and maintains
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Lorraine J. Ortiz-Valcárcel 787-725-9139 [email protected] |
Also See | Caribbean Hotel Association Evolves from Trade Association to Developmental Agency; Commemorating 40 Years / Jan 2002 |