MCLEAN, VA, April 15 � SynXis Corporation, a leading provider of reservation management and distribution systems for the hospitality industry, today announced that The Aladdin Resort & Casino in Las Vegas has implemented the SynXis GDS/IDS Connectivity and Book-A-Rez® (their web-site booking engine) in order to increase productivity and reduce costs.  

The 2,600-room Aladdin Resort & Casino has become a popular spot on the Las Vegas strip since its opening in August 2000.  It boasts more restaurants, shops, entertainment and casinos than any other destination in Las Vegas.  Rooms at The Aladdin can now be booked under the YX chain code by over 400,000 travel agents.

�We chose SynXis Agent® because their system provides better functionality and connectivity than our old system,� said Michael Ford, reservations manager for The Aladdin Resort & Casino.  �After only one week on the new system, we couldn�t be happier.  SynXis Agent�s rate calendar is very easy to use.  I can immediately update our rates and availability, which is critical considering the quickly changing Las Vegas market.  I can also look at our production on a real-time basis using SynXis Agent�s simple reporting tools.�  

SynXis brings a full range of services to help increase hotel bookings.  From an easy-to-use control center, the hotel can update availability and rate information immediately on four distinct distribution channels:  travel agents, third-party Internet travel sites, the hotel�s direct Web sites, and central reservations systems.

�We are delighted to hear how easy the Aladdin has found it to manage its complex rate strategies using SynXis Agent,� said Bernard Ellis, vice president of global sales and product strategy at SynXis.  �Especially in a high-volume market like Las Vegas, our streamlined channel management has proven to have a major impact on the productivity of electronic distribution.  We look forward to bringing similar results to the Aladdin.�
 
About The Aladdin Resort & Casino

The Aladdin Resort & Casino is the most comprehensive entertainment destination in Las Vegas.  Opened August 18, 2000, the brand-new Aladdin Resort & Casino is part of a $1.4 billion development located on the site of the original Aladdin - which was imploded on April 27, 1998. The new resort features ingenious design and diverse dining, retail, entertainment and gaming options. It also boasts a legendary name and a unique link to Las Vegas' fascinating past.  To learn more go to http://www.aladdincasino.com.
 

About SynXis Corporation
SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 1,500 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, Dublin, Ireland and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail [email protected], or visit our Web site at www.synxis.com.