| October 22, 2001, Dallas, Texas � TIV Operations
Group, Inc. today announced the introduction of CallYIELD�
a Telephone Revenue Yield Management System for hotels. Describing it as
�an innovative system for top-line telephone revenue capture�, CEO David
Larsen announced today, �We are very excited to introduce CallYIELD which
represents over 10 years of research, development and deployment in hotels
all around the world�.
CallYIELD is described as �the telecom equivalence of pouring a bottle
of gas additive into a car�s gas tank each time you fill up� says Larsen.
In a report that includes over 50 North America hotel clients of all types,
results show CallYIELD adding average flow-through-dollars of over $130,000
per hotel. Results came from 12 month periods examined in 2000 �
2001 calendar years.
Before introducing CallYIELD to the North American market TIV says they
have implemented the system in over 600 hotels world-wide.
| In recent years, hotels have faced the dilemma
of either losing money on telephone calls, or risking the loss of guest
loyalty to perceived irrational phone markups. With CallYIELD hotels can
overcome all of this. CallYIELD will improve the performance of most call
accounting systems and tackle the dilemma of diminishing telephone revenues
in hotels. �We realized the hotel industry was about to give up all hope
for lost telephone profits�, Larsen added. By introducing CallYIELD at
this time, TIV feels there is a market for hotels who want to stem the
tide on lost revenue from guests, and make a profit doing so. CallYIELD
is uniquely designed to price the right call, for the right guest, at the
right time to capture all of the revenue that is possible.
David Larsen explains, �hotels have perhaps seen the passing of the
�golden |
The Telephone Revenue Yield Management System�
All Hotel Call Accounting
Systems
Overlook Valuable Telephone
Revenue
Hotel Call Accounting Systems aren't designed to think
- they're designed to price guest's telephone calls. Every call looks the
same to a call accounting system. The CallYIELD� Telephone Revenue Yield
Management system adds advanced yield management algorithms to your existing
call accounting software to make the methodology of telephone pricing much
more effective. CallYIELD� determines which guest telephone calls are being
under priced, while reducing the price on the ones you don't want to over-charge
your guests for. No call accounting system today can do that. |
|
age� of telephone profitability. With the advent of the cell phone it�s
alarming how hotels have lost some of this once profitable source of revenue.
For the past 15 years we have studied the way call accounting systems operate
and we�ve realized for a long time that they were deficient in their pricing
methodologies�. CallYIELD will overcome that ineffectiveness. Intended
not as a call accounting system, this �system within a system� has proven
itself the proven ingredient that makes most call accounting systems more
effective.
Since 1987 Dallas based TIV has evolved as a strong leader in telecom
revenue generation around the globe; developing a system, a strategy and
a proven methodology for more than 600 hotel clients throughout the world,
utilizing their CallYIELD� Telephone Revenue Yield Management system. TIV
is found in respected hotel properties on 6 continents and in over 70 countries.
|