WASHINGTON, Oct. 9, 2001 - Even before Sunday's
retaliatory strikes in Afghanistan, a quarter of all travelers had cancelled,
put on hold or remained uncertain about their next planned trip.
Lingering concern about security, the threat of continued military action
and the economic impact related to the September 11 terrorist attacks were
cited by travelers who changed their plans, according to a comprehensive
nationwide survey of business and leisure travelers released today by the
Travel Business Roundtable (TBR).
The survey, conducted last week, found travelers remained uneasy:
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One in five of those surveyed said they would discourage close relatives
or friends from traveling during the holidays.
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Thirty percent of travelers who changed travel routines say it will take
six months to a year to resume pre-attack travel patterns.
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One in four travelers said that new security measures were insufficient
to restore their confidence in travel to the way it was before the September
11 attacks.
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Seventy-nine percent say another terrorist attack in the U.S. is likely.
"Even before Sunday's news and the threats of retaliation against the U.S.,
there was a clear sense of unease permeating the travel and tourism industry,"
said Jonathan Tisch, chairman of TBR and chairman and CEO of Loews Hotels.
"Fewer people are traveling and they are spending less resulting in hundreds
of thousands of direct job losses, tens of millions of dollars in lost
tax receipts for local and state governments, and billions of dollars in
lost revenues for the industry."
Last week, the Travel Business Roundtable called on lawmakers to take
immediate action to help the travel and tourism industry recover from the
devastating economic fallout that followed the events of September 11.
In a letter distributed to all members of Congress, Tisch said that
the terrorist attacks have crippled the industry as public confidence in
the safety of travel has been severely undermined. "Hard data as
well as anecdotal experience suggest that meetings are being postponed,
all but critical corporate travel is being delayed, and individuals are
canceling or postponing personal travel plans within the U.S. and abroad,"
wrote Tisch.
"These disturbing trends are all occurring against the backdrop of an
overall U.S. economy that is in decline."
According to Tisch, lawmakers should not be lulled into a false sense
of security by the fact that some Americans are restoring their travel
habits. Most who are traveling now are doing so with deeply discounted
airfares and hotel room rates -- in most cases at 50 percent or more below
the normal fare or rate.
Among the TBR survey's findings:
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The travel business rebound will be slow. Thirty percent who have
changed travel habits say it will take from six months to one year to get
back to the same level of out-of-town travel that they did prior to September
11.
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Holiday travel is likely to suffer. One in five (20 percent) say
they would discourage close family or friends from traveling during the
holidays, due to security concerns. Nearly three in ten (29%) who
had been planning to fly over the Thanksgiving holiday have changed their
mind, preferring to stay at home or use ground transportation, if available.
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Recent actions taken by the government and airlines to increase safety
have failed to convince all travelers. 37 percent of those surveyed
say it is the same or less safe to fly now, compared to before September
11. Those who say they're traveling less now than before September
11 are more than twice as likely than the population as a whole to say
that flying is unsafe.
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Increased security measures will still not get some consumers traveling
again. When asked if it were shown that there were dramatically increased
security measures put in place to prevent security threats while traveling,
64 percent of the survey's business travelers who say they are traveling
less than before the events of September 11 said it would not cause them
to restore travel plans.
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Most travelers do not plan to avoid New York City or Washington, D.C.
When asked if they would avoid visits to New York City or Washington, D.C.
for reasons of personal safety, 71 percent and 70 percent of those now
traveling less than they did before September 11 said "no" respectively.
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Travelers expect another attack. 79 percent of travelers think another
terrorist attack is "likely" in the foreseeable future. And while
a majority (60 percent) said it is more important, in the long run, to
return to a normal level of travel activity, that feeling is shared by
only 40 percent of those traveling less since September 11, with 58 percent
of them preferring to scale back their activities.
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The government and travel and tourism industry share responsibility to
restore consumer confidence. Respondents were split nearly evenly
when asked whose actions would be more important to facilitate a return
to more normal travel and leisure activities. Forty-six percent indicated
the government, in its efforts to hunt down the remaining perpetrators
of the attacks, while 42 percent cited the transportation and travel industries,
in their efforts to show that measures have been taken to ensure safety.
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The travel industry's response to the September 11 attacks receives high
marks from consumers. Over three-quarters (76 percent) of those surveyed
indicated that the travel industry responded with efforts to restore the
confidence of the traveling public "better than expected."
The TBR survey was conducted by Penn, Schoen, Berland and Associates and
Burson-Marsteller on October 2 and 3. The survey had a sample size
of 800 respondents (margin-of-error +/- 3.5%). The sample was broken
in two -- 400 respondents fit the profile of business travelers, 400 fit
the profile of leisure travelers. The survey will be updated regularly
to track changing traveler attitudes in the aftermath of the terrorist
attacks.
As the nation's second largest employer, with a pre-September 11 workforce
of more than 17 million people, travel and tourism was the third largest
U.S. retail industry, with $582 billion in revenue in 2000.
Travel and tourism has emerged as America's second largest services export,
responsible for a $17 billion trade surplus, and generated nearly $100
billion in federal, state and local tax revenues last year.
However, Tisch noted that over the past three weeks, more than 130,000
airline and aircraft-manufacturing employees have lost their jobs.
He added that the hotel industry has also announced significant layoffs
and has projected 2001 losses to be nearly $2 billion.
"The immediate effects the September 11 attacks had on the travel and
tourism industry are clear, but the continued economic fallout is still
being assessed and quantified at the federal, state and local levels,"
said Tisch. "Executives in the housing, retail or auto manufacturing
industries would be panicked by survey results showing this kind of consumer
reluctance."
The Travel Business Roundtable is a CEO-based organization representing
all sectors of the travel and tourism industry, including major airlines,
hotels and lodging, restaurants, retail outlets, travel management companies,
car rental companies, financial services institutions and others.
The roster of members reflects the interdependence of all sectors of the
travel and tourism industry and demonstrates the need to work collaboratively,
especially during these challenging times.
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