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 Hawaii-based Travel Industy Software Provider Viata 
Obtains Funding From Silcon Valley Interests
Silicon Valley Bank Chairman John Dean 
Invests in Viata and Joins Board

HONOLULU, HI - October 8, 2001 - Viata Software Inc., formerly known as Viata Online, announced today that Silicon Valley Bank Chairman John Dean has invested in Viata and accepted a position on the company's Board of Directors.  Dean is the lead investor in a round of funding totaling $3 million in cash and equity.

Viata is a Hawaii-based application service provider that provides business-to-business software solutions for the travel industry.   Dean, who was recognized in Forbes Magazine as one of the "50 Most Powerful Dealmakers," will use his 20 years of experience to help Viata establish strategic partnerships in technology, business and financial circles. He will also assist management in the assembly of an Advisory Board with international reach and reputation.

"Quite simply, I felt compelled to become involved in Viata because it's the only software company that is solving the many challenges that all travel companies face in managing their inventory," said Dean.  "While other systems may address one or two issues, Viata's products eliminate the multitude of barriers travel companies encounter when buying or selling their products.  As a board member and part-time resident of Hawaii, I look forward to working closely with the management team to ensure Viata's success, and positioning Hawaii as a leader in travel and technology."

"We're extremely pleased by the commitment that John Dean and others have made in funding the development and marketing of software that transforms how travel companies streamline their distribution channels," said J.W. Ellsworth, Viata chief executive officer.  "To make a commitment to Viata in today's uncertain environment is a testimony to the strength of conviction by our investors and the creditability of Mr. Dean.  Moreover, John's vast experience in Silicon Valley is an invaluable asset that my colleagues and I plan to leverage as we continue to grow the company in Hawaii and expand to the mainland and internationally."

From April 1993 to April 2001, Dean was chief executive officer of Silicon Valley Bank.  Previously, Dean had served as chairman and chief executive officer in other major financial institutions including Pacific First Bank, First Interstate Bank of Washington and First Interstate Bank of Oklahoma. During his eight years at Silicon Valley Bank, assets grew from $935 million to $5.5 billion; employees from 235 to more than 1,000; and market capitalization from $63 million to a peak of more than $3 billion. In 1997, Dean was recognized by Business Week as one of Silicon Valley's top 25 "Movers and Shakers." In 2000, Silicon Valley Bank was ranked first among the second 100-largest banking companies in the United States by U.S. Banker.

Viata's EZREZ software allows every segment of the travel industry to effectively manage supplier relationships and inventory, automate processes, and complete reservations in real-time.  Clients include Outrigger Hotels & Resorts, Ramada Inn Union Square in San Francisco, Hawaiian VIP Tours, Hawaiian Vacations, and Creative Holidays.

 
 
 

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Contact:
Laura Parker
Director, Public Relations
808 440-4933
[email protected]

Also See Outrigger Seeks to Reduce Costs and Improve Yield with MIC - TDS / Mar 2001 
Outrigger Hotels & Resorts Appoints Joe Durocher as SVP and Chief Information Officer, Formerly Hilton's CIO / July 2000 


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