November 8, 2001, New York, NY - Erica S. Kasel today announced the launch of Kasel Luxury Marketing Group, which will help luxury hospitality and travel marketers, and those industries wishing to partner with them, build business among targeted customers. With more than fifteen years as a luxury marketing executive, Kasel most recently served as Executive Director of Marketing at the Leading Hotels of the World, where among other achievements she re-launched the award-winning web site www.lhw.com.

Kasel said, �Many luxury hospitality companies and properties need to build cost-effective brand awareness without sacrificing the business-building capacity that comes from a comprehensive, targeted marketing approach.� She continued, �Our integrated marketing expertise and deep understanding of the luxury market can help clients find solutions that optimize resources and yield measurable results while enhancing brand integrity.�
Services provided by the Kasel Luxury Marketing Group include:

• Web site, internet and ecommerce strategic planning
• Email marketing program planning and implementation
• Partnership and alliance development
• Customer relationship management (CRM)
• Marketing budget analysis and resource optimization

Ms. Kasel, an MBA graduate in Marketing and International Business of the New York University Stern School of Business, was named one of the Most Powerful Women in Travel by Travel Agent magazine and is in Lodging magazine�s Who�s Who. She has served as Vice President of Distribution Marketing at Preferred Hotels and Resorts Worldwide, and worked eight years at the unit level with Omni, Sheraton Tara Hotels and The Michelangelo, New York. Ms. Kasel graduated at the top of her class at the University of Massachusetts, Amherst, in Hotel, Restaurant and Travel Administration and continues to serve on their Alumni Advisory Board. She was elected Vice Chair of Hospitality Sales and Marketing Association International (HSMAI) and is an adjunct professor at the NYU Tisch Center for Travel and Tourism Administration.

Kasel Luxury Marketing Group helps luxury hospitality marketers, and those industries wishing to partner with them, build business among targeted customers. The company has expertise in areas including web site, internet and ecommerce strategy and planning; email marketing programs; partnership and alliance development; customer relationship management (CRM); marketing budget analysis and resource optimization.