| DALLAS, TX � September, 2001 � John Buschman
was recently named Director of Meeting and Incentive Sales for the Posadas
Hotel Group, the premier hotel company in Latin America which owns and
operates more than 60 hotels with over 13,000 rooms, under such industry-respected
brand names as Fiesta Americana Grand, Fiesta Americana, Fiesta Inn in
Mexico, and Caesar Park and The Explorean.
Buschman will oversee the company�s marketing strategy and sales developments
in the primary Group, Meeting and Incentive segments in the U.S. and Canada.
Buschman�s extensive sales and marketing
career features executive sales and marketing positions with the European
TUI Group, Networld, the Veplan Hotel Group in Brazil and Sheraton Hotels
in Mexico, Brazil and the Caribbean. His portfolio of international
experience has involved representing meeting and incentive destinations
and suppliers throughout Latin America, Europe, Africa and Asia, and has
included living and working in such diverse locations as Rio de Janeiro,
Cancun, St. Maarten, California, Michigan and Florida.
Fluent in Spanish and Portuguese, Buschman�s educational background
includes a degree in Hotel, Restaurant and Institutional Management from
Michigan State University, and additional studies with the University of
Glion in Switzerland, the Universidad de las Americas in Mexico, and the
University of Florida.
Buschman is a member of several key industry associations including
SITE, MPI and PCMA, and has been the recipient of a SITE Crystal Award
for innovative marketing programs.
|
The origins of Grupo Posadas go back to April, 1967, when
the vision of a man - Gastón Azcárraga Tamayo - began to
become a reality. A man with faith in his country, he believed that Mexico's
main strengths were the service and tourism areas where he trusted Mexico
had the capacity to compete internationally.
Thus, Promotora Mexicana de Hoteles was formed, a company
whose main objective was to enter the tourism sector through the construction
and the operation of a hotel in Mexico City: the Fiesta Palace, now known
as the Fiesta Americana Reforma. The close ties to American Hotels, a subsidiary
of American Airlines, resulted in an association between the two companies
in 1969 and allowed Operadora Mexicana to increase its presence in Mexico.
Operations of the first hotel under the name brand Fiesta Americana started
in 1979. This hotel was located in Puerto Vallarta, Mexico.
In 1982, the projects of the two leading hotel companies
in Mexico - Hoteles Fiesta Americana and Posadas de México - are
merged creating a single company called Posadas de México. The merger
resulted in the creation of the largest hotel company in Mexico with 13
hotels under management.
Posadas' growth, along with the development of new products
targeted to the hotel industry resulted in the creation of the Fiesta Inn
concept of ''Business Class'' hotels.
The effort of an increasingly strong team resulted in
a well-rounded hotel managing company, whose stock started to trade in
the Mexican Stock Exchange in the early nineties. This was the beginning
of one of the most interesting chapters in the company's history: an era
of investment, constant growth, new commercial strategies, technological
innovation and internationalization. |
|
The Posadas Hotel Group is the premier hotel company in Latin America,
with more than 60 hotels and 13, 000 rooms, primarily in Mexico, Brazil
and Argentina. There are six hotel brands under the Posadas
umbrella: Fiesta Americana Grand, Fiesta Americana, Fiesta Inn, Caesar
Park, Caesar Business and The Explorean. |
