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Craig P. Farrell Named SVP Sales and Marketing at Baymont Inns |
MILWAUKEE - July 12, 200 - Baymont Inns & Suites, the limited-service
lodging division of The Marcus Corporation (NYSE: MCS) today announced
the addition of two senior executives to its management team. Robin A.
Kirk has been named senior vice president - operations and Craig P. Farrell
has joined the company as senior vice president-sales and marketing.
"The addition of Robin Kirk and Craig Farrell completes the steps we have taken to field one of the strongest management teams in the business. Their experience in working with some of the greatest brands in lodging will be an asset to Baymont as we move forward with our strategy to be the `best-in-class' in the mid-price lodging segment," said James R. Abrahamson, president and chief operating officer of Baymont Inns & Suites and Woodfield Suites. "We are very pleased to welcome these two highly regarded industry leaders to the Baymont team." Kirk will be responsible for the operation of 100 company-owned Baymont
properties and seven company-owned Woodfield Suites. In addition to directing
the company's field operations, he will also be responsible for inn-level
sales, revenue maximization, construction, design and purchasing.
He received a B.A. degree from the University of York in England, and is a Certified Hotel Administrator. Farrell will be responsible for all national sales and marketing activities for Baymont Inns and Woodfield Suites. This includes all 200 open and under-construction company-owned, managed and franchised Baymont Inns and seven Woodfield Suites. His responsibilities include advertising, public relations and the new Guest Ovations(TM) frequent stay program, as well as the company's reservation system and national sales team. Farrell has extensive experience in building national brands and leading nationwide sales programs. He is the former president and CEO of Choice Hotels in Mississauga, Ontario, with responsibility for 250 hotels in Canada including the Clarion, Quality, Comfort, Sleep, EconoLodge, Rodeway and Mainstay brands. His 23 years of experience in the lodging industry also includes high-level executive sales and marketing positions with Cendant (H.F.S.), Parsippany, N.J., Choice Hotels International, Silver Spring, Md., and Holiday Inns, Inc., Memphis, Tenn. Headquartered in Milwaukee, Wis., Baymont Inns & Suites is a mid-priced lodging chain recognized for its high-quality amenities, excellent service and attractive rates. Baymont Inns & Suites operates or franchises more than 180 locations in 30 states. Baymont Inns & Suites is a wholly owned subsidiary of The Marcus
Corporation (NYSE: MCS). Headquartered in Milwaukee, Wis.
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The Marcus Corporation Doug Neis 414/905-1100 www.baymontinns.com |