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    PRofit from PR Specializes in 
Hospitality and Tourism
SOUTH DAYTONA, Fla.  (July 3, 2001) � A new public relations firm has located its main offices in the Central Florida region.  PRofit from PR, which opened its South Daytona offices June 11, provides a wide range of public relations and marketing services designed to meet the needs of its clients.   Led by Doug Luciani, PRofit from PR will work to deliver results with creative, strategic and proactive public relations plans.

PRofit from PR focuses on media relations, marketing communications, e-marketing strategies and media training.  The firm specializes in hospitality, travel and tourism, along with representing clients in the healthcare field and the food and beverage industry.

Prior to starting Profit from PR, Luciani worked as the public relations manager for MeriStar Hotels & Resorts, the nations largest hotel management company with more than 230 properties in 34 states (including six in Central Florida), Canada and the Caribbean.   In that role, Luciani worked to gain publicity and generate revenue for a variety of property types including golf, beachfront, spa, ski and tennis resorts.

Luciani also served as a public relations representative for VISIT FLORIDA, the Sunshine State�s official tourism promotion corporation.  In addition to public relations experience, he has nearly six years of experience as a broadcast journalist and anchor.

A graduate of the University of Florida, Luciani is a member of the Florida Public Relations Association and the Public Relations Society of America.

Those interested in more information about Profit from PR and its services can call 386-788-1455, visit www.profitfrompr.com or email [email protected].

Contact:
Doug Luciani
Public Relations Consultant
PRofit from PR
386-788-1455
561-431-3398 fax
2211 Brian Avenue
South Daytona, FL  32119
[email protected]

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