| Washington, August 28, 2001 - The American Hotel
& Lodging Association (AH&LA) released the 2001 AH&LA Lodging
Industry Profile (LIP), a statistical analysis of the lodging industry
for year-end 2000. According to the LIP, 2000 was the most profitable
year ever for the lodging industry, grossing $24 billion in pretax profits
- nine percent more than in 1999. The LIP lists the industry's total
revenue, employment impact, average occupancy rate, average room rate,
and other resourceful facts about the lodging and travel and tourism industries.
After suffering losses a decade ago due to declining occupancies and
slowing revenue per available room (RevPar) growth, the industry continues
to advance steadily. Total industry revenue rose from $62.8 billion
in 1990 to $108.6 billion in 2000.
2001 LODGING INDUSTRY PROFILE
2000 At-a-Glance Statistical Figures
-
53,500 properties
-
4.1 million rooms
-
$108.5 billion in sales
-
63.7% average occupancy rate
2000 surpassed 1999 as the most profitable year in the lodging industry,
grossing $24.0 billion in pretax profits - 9 percent more than in 1999
and double the amount earned in 1996, according to Smith Travel Research.
The lodging industry has grown steadily after suffering losses nearly a
decade ago. Total industry revenue rose from $62.8 billion in 1990
to $108.6 billion in 2000. Total pretax profits rose from a $5.7
billion loss in 1990 to a $24.0 billion profit in 2000.
THE LODGING INDUSTRY had an average room rate of
$85.89 in 2000
$81.33 in 1999
$78.62 in 1998
$75.31 in 1997
$70.93 in 1996
$66.65 in 1995
$62.86 in 1994
$60.53 in 1993
$58.91 in 1992
$58.08 in 1991
$57.96 in 1990 |
THE TOURISM INDUSTRY
In the United States, the tourism industry is currently the third largest
retail industry, behind automotive and food stores. Travel and tourism
is the nation's largest services export industry, third largest retail
sales industry, and one of America's largest employers. In fact,
it is the second or third largest employer in 29 states. The tourism
industry includes more than 15 interrelated businesses, from lodging establishments,
airlines, and restaurants to cruise lines, car rental firms, travel agents,
and tour operators.
In 2000, spending in the United States averaged $1.5 billion a day
- that's $64.1 million an hour, $1.1 million a minute, and $17,800 a second.
TOURISM EFFECTS ON OUR ECONOMY
-
Generating $561.2 billion in sales (excludes the $21.3 billion that international
travelers spend on U.S. air carriers - total amount is over $582 billion).
-
Paying $171.5 billion in travel-related wages and salaries.
-
Paying $99.5 billion in federal, state, and local taxes.
-
Directly supporting more than 7.8 million jobs.
-
Employing one of every seven Americans either directly or indirectly because
of people traveling to and within the United States.
PROMOTIONAL SPENDING
The money all 50 states allocated to tourism promotion totaled nearly
$686 million. Illinois was the leader in tourism office spending
with a budget of $61.1 million. Hawaii was second with a budget that
increased slightly to $61 million, and Florida rounded out the top three
with a budget of $59.8 million, despite a budget decrease of 6.9 percent.
Hawaii plans to spend the most on domestic advertising, budgeting $11.1
million for 2000-2001, followed by Texas ($10.9 million), Florida ($10.2
million), Illinois ($8.5 million), and Pennsylvania ($8.3 million).
The total collective domestic advertising budget is more than $178 million.
2000 PROPERTY/ROOM BREAKDOWN
|
By Location
|
Property*
|
Rooms**
|
| Urban |
10.2% |
16.0% |
| Suburban |
33.6% |
30.4% |
| Highway |
42.2% |
31.0% |
| Airport |
7.7% |
10.2% |
| Resort |
6.3% |
12.4% |
|
By Rate
|
. |
. |
| Under $30 |
13.8% |
3.3% |
| $30-$44.99 |
26.9% |
18.1% |
| $45-$59.99 |
34.1% |
27.3% |
| $60-$85 |
16.2% |
25.3% |
| Over $85 |
9.0% |
26.0% |
|
By Size
|
. |
. |
| Under 75 rooms |
51.5% |
22.5% |
| 75-149 rooms |
33.5% |
35.1% |
| 150-299 rooms |
10.9% |
21.3% |
| 300-500 rooms |
2.8% |
9.9% |
| Over 500 rooms |
1.3% |
11.2% |
*Based on a total of 53,500 properties.
**Based on a total of 4.1 million rooms.
THE TYPICAL LODGING CUSTOMER
-
28.4% are transient business travelers
-
25.3% are attending a conference/group meeting
-
24.6% are on vacation
-
21.8% are traveling for other reasons (e.g., personal, family,
special event)
The typical business room night is generated by a male (60%), age 35-54
(52%), employed in a professional or managerial position (48%), earning
an average yearly household income of $72,240. Typically, these guests
travel alone (81%), make reservations (91%), and pay $91 per room night.
The typical leisure room night is generated by two adults (50%), ages
35-54 (42%), earning an average yearly household income of $64,386.
The typical leisure traveler also travels by auto (75%), makes reservations
(83%), and pays $84 per room night.
For a hotel stay, 36 percent of all business travelers spend one night,
25 percent spend two nights, and 39 percent spend three or more nights.
Of leisure travelers, 43 percent spend one night, 28 percent spend two
nights, and 29 percent spend three or more nights.
INTERNATIONAL TRAVEL
| The United States receives a larger share of world international tourism
than any other country in the world. The U.S. share of the world
tourism receipts rose from 17.4 percent to 18.0 percent in 1992 and 1993.
In 1994, the U.S. market share dropped to 16.5 percent. In 1995,
it fell again to 15.6 percent and then increased to 16.0 percent in 1996.
In 1997, the market share increased to 16.9 percent, but it dropped to
16.1 percent in 1998, and then it increased slightly to 16.4 percent in
1999. In 2000, the country's preliminary share of world travel receipts
jumped to 17.9 percent, representing $85 billion in travel receipts. |
| The top 10 countries in terms of U.S. arrivals for 2000 were Canada
(14.6 million), Mexico (10.3 million), Japan (5.1 million), United Kingdom
(4.7 million), Germany (1.8 million), France (1.1 million), Brazil (737,000),
Republic of Korea (662,000), Italy (612,000), and Venezuela (577,000). |
| According to the U.S. Department of Commerce, International Trade Administration,
Tourism Industries, there were significant increases in arrivals from three
of the top 10 markets. Korea had the largest increase of 33 percent over
the 1999 arrival total, and the United Kingdom and Brazil each posted an
11 percent increase. |
| According to Tourism Industries, a record 50.9 million international*
travelers visited the United States in 2000, a 5 percent increase over
the decline in travel in 1999. Overseas** arrivals set a new record
in 2000 when they increased by 6 percent to 26.0 million. Canadian
arrivals increased by 3 percent in 2000 to 14.6 million. Mexican arrivals
increased by 4 percent to 10.3 million. |
| The impact of international travelers on the hotel industry is considerable.
In 2000, 21.0 million overseas travelers stayed in a hotel/motel.
Their average length of stay in a hotel was 7.6 nights, with 1.7 people
in the travel party. The main purposes of trips for overseas travelers
who stayed in hotels and motels were leisure, recreation, and holiday at
52 percent, and business at 30 percent. These extremely mobile travelers
visited 1.7 states while within the country. To move about the United
States they rented cars (37%) and took domestic flights (32%). |
| Preliminary figures for 2000 reveal that international visitor spending
in the United States increased by 13 percent, resulting in $106.5 billion
total travel receipts. Thus, even though American spending surpassed
$88.9 billion (+10%) outside the United States, the trade surplus increased
to $17.5 billion. This is the first increase in the international
travel trade surplus since the record surplus in 1996. *International
includes Canada, Mexico, and overseas. |
*Overseas excludes Canada and Mexico.
Information contained in the Lodging Industry Profile is based on data
provided by D.K. Shifflet & Associates, Ltd.; Smith Travel Research;
the Travel Industry Association of America; and the U.S. Department of
Commerce, International Trade Administration, Tourism Industries.
|
AH&LA 2002 CALENDAR OF EVENTS
February 3-5
The Americas Lodging Investment Summit
Renaissance Hollywood Hotel
Los Angeles, CA
February 20-23
International Resort Conference
The Biltmore Hotel
Coral Gables, FL
February 26-28
Legislative Action Summit
Loews L'Enfant Plaza Hotel
Washington, DC
April 3-5
AH&LA Annual Conference & Leadership
Forum/The Lodging Expo
Loews Philadelphia Hotel/Philadelphia Convention Center
Philadelphia, PA
May 19-21
Multiunit Lodging Owners & Operators Forum
Sheraton New Orleans Hotel
New Orleans, LA
August 25-28
AH&LF Golf & Tennis Classic
Pinehurst
The Village of Pinehurst, NC
November 8-11
AH&LA Fall Conference
Waldorf=Astoria
New York, NY
(In conjunction with the International Hotel/Motel & Restaurant
Show, November 9-12)
For more information, please contact David Corson, manager of meetings
& conventions, at (202) 289-3114, or send an e-mail to [email protected].
AH&LA OFFICERS
Kirby D. Payne, CHA, chairman of the board
Michael K. Handlery, CHA, vice chairman
John Russell, immediate past chairman
Joseph A. McInerney, CHA, president and CEO |
|
For a free copy of the 2001 AH&LA Lodging Industry Profile, call
the AH&LA fax-on-demand service at (800) 701-7725, document 10, or
the AH&LA Information Center at (202) 289-3193. A full copy also
can be found on the AH&LA Web site, www.ahla.com.
 The
American Hotel & Lodging (AH&LA), is a 91-year-old federation of
state lodging associations throughout the United States with some 11,000
property members worldwide, representing more than 1.4 million guest rooms.
AH&LA provides its members with assistance in operations, education,
and communications, and lobbies on Capitol Hill to provide a business climate
in which the industry can continue to prosper. Individual state associations
provide representation at the state level and offer many additional cost-saving
benefits.
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