| Brussels, May 2001�. After
the recent launch of Radisson SAS' new striking
image campaign featuring Mimi the cat, the international hotel chain
unveils the continuation of its unique and dynamic approach
to advertising. Two additional versions, including Polly
the parrot and Fifi the dog, are currently running.
The new Radisson SAS image campaign explains in a humorous way that
nothing should keep you from stepping out of your daily routine to enjoy
a short break. With its new package programme, The World of Experiences,
Radisson SAS makes it possible to enjoy a cultural, adventurous or relaxing
activity combined with a stay at any of the group's hotels around the world.
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BBCW/Y&R in Amsterdam, appointed as lead agency for Radisson
SAS Hotels & Resorts last year, is responsible for this new look.
Richard Kemper, Managing Director comments: "It's exciting to be
working with a client that dares to be different and
is willing to challenge the traditional approach. Radisson SAS' advertising
will certainly be something to look out for."
BBCW is the Creating Fans agency of the
Netherlands, located in Amsterdam, part of the Young
& Rubicam worldwide network. In 2000, it has won
the prize of Number One Agency with Best
Image amongst advertisers in The Netherlands.
Radisson SAS Hotels & Resorts, currently
includes 107 hotels in operation and 27 hotels
under development in 38 countries and is the sole franchisor
in Europe, the Middle East and North Africa for Radisson Hotels & Resorts.
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