Hotel Online  Special Report

ALEC! for Dynamic Rapid Response;
Great Implications for Brand Management

 
May 29, 2001 - Metromedia Software, Inc., developers of HotelEXPERT Rapid Response System, will release ALEC! at the coming HITEC Show on June 26 - 28, 2001 in Orlando, Florida.

ALEC! is the newest module to the popular HotelEXPERT Rapid Response System which tracks guest requests and complaints with audible alarms. ALEC! e-mails critical flash reports daily, weekly or as frequently as preferred. An example report is �Calls By Duration� which summarizes staff response times to customers.
 

ALEC!  takes over the tedious business of running and distributing reports. The result is �fresh� versus �stale� information on service trends. �This is a marked improvement from having to await month-end summaries,� according to Val Reyes, President of Metromedia Software, Inc. An email �alert� is escalated to senior managers in the event that service trends are negative for five days consecutive. 

The implications for Brand Management are tremendous. �Imagine 100 hotels in your brand and one unhappy guest leaves from each hotel everyday. In the course of a month, you�re at risk to lose some 3,000 guests. You do not run this risk with ALEC!. ,� says Reyes.

The HotelEXPERT System manages tasks in all hotel departments, bridging the gap between front-of-house and back-of-house software systems. Alarms are triggered whenever a guest continues to wait beyond the benchmark time. A Telephone Interface allows users to open and close tasks by phone. Another module, SmartPaging, allows dispatcher-free transmittal of tasks within a hotel.

Last year, COMMENTATOR was released to manage Comment Cards, Surveys and guest correspondence. It is now possible to immediately respond to guest correspondence, track rebates and 

Barbizon Hotel Wins 1998 American Lodging Excellence Award as "Functional Best 
Practice Champion" for its Implementation 
of HotelEXPERT Software

In 1998, the American Hotel Foundation commissioned Cornell University School of Hotel Administration to survey hotels in  the United States for "Best Practices." The objective was to find innovative approaches to hotel operations and other industry facets. 

The case study highlights the contribution of HotelEXPERT software in streamlining operations.  Originally used as a Rapid Response software with built-in alarms, the Barbizon used HotelEXPERT to achieve a 96% response time within 15 minutes for guest-related requests. Response rate within 30 minutes was as high as 99.2%. Management also decreed a 95% response rate within 30 minutes to fellow employees. 

The rapid response objective was followed by a "war" against paper. Logbooks were eliminated. HotelEXPERT was used to electronically pre-schedule guest-related tasks such as Room Service VIP amenities, requests for cribs, mail & package. This was followed by scheduling Housekeeping and Engineering. And yet again, by Quality Assurance management of the captured database to include Guest Comment Card tracking. 

In full implementation, HotelEXPERT was used in all hotel departments: Security, Lost & Found, PBX, Executive Office, Sales & Catering, Concierge, Housekeeping, Engineering, Laundry, Bell, Front Office, F&B. More than 300,000 tasks have been entered into HotelEXPERT which greatly eliminated meetings and paper trail.

amends, as well as simultaneously task the deficiency to operations. Survey Scores may be run anytime for trend verification, and, are also transmitted via ALEC! .

�We now have an intelligent, dynamic Rapid Response system, that handles guest activity from pre-Arrival, during Stay and after departure. That�s primary! And then there�s the added benefit of transferring everything else you do on paper  to HotelEXPERT,� Reyes concludes. 

Metromedia Software, Inc. is based in New York City. The company focuses on development and support of hotel operations software. Metromedia Software, Inc products have been installed in over 100 hotels, ranging in size from 200 to 3,000 rooms.
 


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Contact:

Call us at 
800 545-7400 or 212 619-4800 
E-mail us at
[email protected]
Our Web site: 
http://www.metromediasoftware.com

Also See HotelEXPERT Introduces a Fresh Technology Solution - Rapid Response Software / Metromedia Software, Inc. / April 2001 


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