The proliferation of limited-service establishments extended stay properties, bed and breakfast inns, timeshares, vacation rentals, condominiums and guest ranches makes it clear that �hotel and lodging� more adequately conveys the breadth and the scope of business types that now exist within the lodging industry.

The CH&LA will also have a new logo that reflects its connection with the
AH&LA. The organization will keep the existing Web site address chma.com and e-mail address [email protected] short term until a new address can be established.

The CH&LA�s mission remains the same being the indispensable resource for
communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-savings programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel.