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  Jack Binion Set to Bring Horseshoe Brand of 
Gaming to Chicago Area

 
HAMMOND, Ind., May 4, 2001 - Horseshoe Gaming Holding Corporation
opened the new Horseshoe Casino on May 4.  The new facility is an upscale, multi-level gaming property located at Casino Center Drive on Lake Michigan.

Formerly Empress Casino, the Hammond gaming property has been transformed with over $11 million in recent renovations.  �And that is just the beginning,� said Roger Wagner, President of Horseshoe Gaming Holding Corporation.  �You need only to look at our other casinos to realize Horseshoe transforms the ordinary into the spectacular.  The benefits accrue to players and the local communities alike,� added Wagner.  The phasing in of Horseshoe quality began with the internal branding of the restaurants.  Both Jack Binion�s Steakhouse, the third in a chain, and the Village Square Buffet opened earlier this year to rave reviews from casino patrons and media critics alike.

In addition, both the casino and the pavilion have undergone complete
renovations bringing the Horseshoe tradition of a luxurious gaming atmosphere to the Chicago market.  The rich tones of terra cotta, cream, and black with wood grains and marble finishes distinguish the decor, and the crystal light fixtures provide the appropriate accent.

Along with the physical property renovations, Horseshoe brings the best
odds in gaming.  A new casino VIP area has opened which includes exclusive access to the high limit slot area and top-of-the-line table games.  The VIP room, complete with tuxedoed security personnel, offers gamers a private hors d�oeuvre buffet and designated beverage service.

The new Horseshoe Casino Hammond is located just 10 miles from the
Magnificent Mile.  �As the closest gaming facility to downtown Chicago, Horseshoe Casino is delighted to offer the best in service and quality in a comfortable atmosphere,� said Wagner.  �With the introduction of the Horseshoe brand, we are providing the hassle-free environment that has become synonymous with Horseshoe Casinos.�

Horseshoe Gaming Holding Corporation was founded by Jack Binion in 1993
and includes gaming facilities in Indiana, Illinois, Louisiana, and Mississippi.  

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Contact:
Monica Kasley, 
219/473-7000
Horseshoe Casino
http://www.horseshoe.com

Also See Bellagio in Las Vegas, NV and Harrah�s in Atlantic City, NJ Voted Best Overall Hotel Casino in Respective Cities / July 2000 


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