BANGKOK, June 11, 2001 - Accor has been awarded a ten-year contract
to manage the 80-room Panwa Beach Resort on the southern Thai resort island
of Phuket.
Tucked into a picturesque corner on the Panwa
Peninsula on the southern - most part of Phuket, the resort features a
private white-sand beach with crystal blue ocean waters. The secluded location
is popular with families, honeymooners and couples looking to escape crowded
mainstream tourism destinations.
An additional 70 rooms will be added to the property, bringing total
inventory to |
Panwa Beach Resort
5/3 Moo 6 Ao-Yon Bay, Wichit,
Muang, Phuket 83000, Thailand
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150 rooms. Meeting and banquet facilities will also be expanded, and another
restaurant will be added to an existing bar and international restaurant.
An impressive pool complex and an exciting array of water sports complete
the resort's unique offerings.
Accor Deputy Chairman Asia Pacific Jochen Dobel (left), and
Panwa Hotel Company Chairman Nakorn Laksanakarn exchange contracts after
signing a 10-year deal for Accor to manage the Panwa Beach Resort. The
property will be rebranded Mercure Panwa Beach Resort by May 1, 2002. |
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The property represents an important addition
to Accor's growing resort network in southern Thailand, which currently
includes the Novotel Coralia Phuket near Patong Beach and the Mercure Coralia
Resort on Koh Samui.
Accor Senior Vice President Asia, Reggie Shiu, said the Panwa Beach
Resort was an ideal fit for the Mercure brand and would further strengthen
the company's growing portfolio of resorts in key destinations around Thailand.
"We are very excited to welcome the Cape Panwa Resort to Accor.
It is an |
unique beach-front property located in a very exclusive part of Phuket,
and with the strength of Mercure branding we expect it to do very well."
Panwa Hotel Company Chairman, Nakorn Laksanakarn, agreed: "We believe
the Mercure name is the perfect fit for our hotel. Accor's worldwide
sales and marketing network will give the hotel the opportunity to grow
our business on a global scale."
Initially the resort will be an Accor associate hotel while the extensive
renovation is taking place. Once completed the property will be rebranded
Mercure Panwa Beach Resort by May 1, 2002.
With 130,000 associates in 140 countries, Accor is the European leader
and one of the world's largest groups in travel, tourism and corporate
services. |