HTS Guest Logic� is a potent customer relationship management tool for your hotel. In today�s environment, resources should be applied to two areas �driving revenues and cutting costs. Our ability to drive revenues is hampered by the fact that everybody�s marketing dollars are spread so thin. That�s why it�s so important to spend every dollar effectively. Additionally, each customer relationship has value and should be managed effectively. New customer acquisition is six to ten times more costly than a repurchase by an existing customer. Every customer represents an opportunity for repurchase and recommendation.

Customers come in all makes and models. They want to be recognized as valuable customers. The same marketing message does not work for all customers.  Service and marketing messages should to be tailored to their needs as individuals. The first step is knowing who your best customers are and what�s important to them. The next step is delivering a message that�s tailored to their needs and desires and the last step is recognizing them at the hotel and following through on the messages sent. Most importantly, this process needs to happen easily and quickly in order for a hotel to respond to its changing business needs.

Hotels and their brands typically collect a lot of information on their customer but face two common problems. First and foremost, hotels can not effectively access their own customer information. This stops them dead in their tracks. Secondly, "like a dog chasing a truck, once you�ve caught it � what can the dog do with the truck?" Hotels and brands struggle to empower their hotels to use this information.  The key is to make the information actionable, not only at the corporate level but most importantly at the property level. The information should be actionable in a manner that improves the frontline service experience, drives revenues and builds customer loyalty.

HTS Guest Logic� - is a property based, customer relationship management tool that gives management dynamic access to their customer database. Access that enables hotels to: identify and provide better service levels to their most important guests, understand customer profiles, understand the activity of micro-markets within their customer database, better target their customer so that the right offer can be sent to the right customer and better track the ROI of direct marketing campaigns.