Combining their unique areas of expertise are: Revolve, an interactive marketing agency owned by Taylor Corporation and based in Lake Mary, Florida;  Stratasoft, a Houston-based call center technology developer; and Summer Bay Resort, a single-site property located in Kissimmee, Florida. The trio will unveil their combined efforts this coming week in Orlando at the Marriott World Center, site of ARDA�s annual convention. 

Specializing in integrated multi-channel marketing, Revolve has developed proprietary web-based marketing programs specifically for the vacation ownership industry. According to Revolve President Joseph Duckett, �We have taken the most effective mediums such as direct mail, telecommunications and the Internet and infused them with innovative web based solutions to increase response and awareness.� 

Headquartered in Minnesota, Taylor Corporation is a privately held company that services over 750 companies of the Fortune 1000 and consists of more than 90 companies worldwide. Services range from direct marketing, e-commerce, printing, and fulfillment to ownership of the Minnesota Timberwolves NBA basketball team.
 

Summer Bay Resort is a 300-acre resort featuring 313 vacation ownership units as well as 20 single family residences, sold by week intervals and points.  Summer Bay is located in Kissimmee on US Highway 192 and has experienced dramatic growth in its sales and marketing and resort development. During the past year, Summer Bay restructured its marketing, sales, administration and operations and is undergoing a recent site expansion with more units scheduled for opening this year. Adds Sandy Harris, Director of

Villas Summer Bay Resort

Having worked with Revolve and Stratasoft for several years, Harris was responsible for bringing Revolve and Stratasoft together with Summer Bay to serve as a Beta Test site for their combined programs. �After the roll out of our program at ARDA,� she continues, �developers will be able to have an actual turn key operation with Revolve and Stratrasoft�s programs supporting each other and helping to fulfill the developer�s needs, even for a single site developer like Summer Bay.� 
 

Adds Revolve�s Joseph Duckett, �Not everyone in the vacation ownership industry is keen to new ideas, with many continuing to use traditional marketing methods.  Sandy�s team was always looking for better ideas. We knew this because of our established partnership with them.  With this  Partnership already in place, it was a great fit and they were the ideal single site resort with which to move ahead.� Observes Harris, �As the vacation ownership industry has changed, so have our opportunities to reach prospects. To stay ahead of these dramatic changes, we must utilize all avenues of direct response mediums. This new program integrates direct mail, telecommunications, the Internet, and email.  In combining our efforts, we believe our efficiencies will soar and this new alliance will generate a new level of developing cost-effective prospects.�

Revolve leverages customer and market data. What we do: Customer Acquisition Strategies - Target new customers integrating e-commerce and traditional direct marketing. Customer Development Strategies - Leverage customer data to cross-sell, up-sell and retain customers. Microsite Solutions - Revolutionize e-commerce strategy through our ASP-based web marketing programs. Marketing Communications - Maximize the impact of marketing collateral, direct mail and website.

Stratasoft is a wholly owned subsidiary of Houston-based I-Sector Company (NASDAQ: ISEC), and has been recognized by several call center publications as a leader in innovative software product development. Stratasoft is developing all software components for the programs, and integrating them with Revolve�s programs to support Summer Bay�s call center.

Stratasoft products used in the joint alliance program include a call center management system and an automatic dialing system. Added John Wiley, Operations Manager,  �Our products are customer driven and designed to maximize productivity in any call center application. They are used by many different industries that depend on telecommunications to maintain contact with their customer base or to develop market share.�