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Why Is Revenue Strategy the Answer to Today’s Challenges?

About Kalibri Labs

Kalibri Labs evaluates and predicts hotel revenue performance with its cloud-based revenue strategy platform, next-generation industry benchmarking and analytical reports. The Kalibri Labs database, updated monthly, is comprised of guest stay records, including cost of sales and detailed source of business information, from over 31,000 hotels dating back more than 5 years, to give an expansive view of the U.S. hotel industry. The Kalibri Labs team is a seasoned group of executives with deep hospitality industry experience and a passion to sustain the hotel industry’s financial health in a highly challenging and dynamic digital marketplace.

For more information, visit https://kalibrilabs.com.

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Kalibri Labs’ CEO & Co-founder, Cindy Estis Green, explains why the industry has reached a point where it needs to manage costs of acquisition in a similar way as it manages labor costs. Operating in the digital world calls for a move to Revenue Strategy which is very different than the traditional approach taken in the analog world because it integrates all of the revenue generation disciplines and has a focus on profit contribution.